Louis Vuitton to Sell $960 Coronavirus Face Shield

[Kimmo 82,284]

Welcome to the End Times, where face shields are the new must-have accessory—so much so that even luxury houses like Louis Vuitton are getting in on the PPE game. The label is set to launch a monogrammed face shield at the end of October in select stores, promising to add "a discreet yet sophisticated touch to one’s personal protection."

It's called the LV Shield, as if the sheer power of the brand's signature print could ward off disease—and it does literally ward off the sun's rays, with a photochromatic visor that darkens when exposed to sunlight. If you're going to wear face protection, it might as well protect you from all the things.

The luxe product, with its golden studs and iconic monogram, is certainly on the extravagant end of the PPE spectrum, but it's not all that surprising that Louis Vuitton would want to throw its hat in the ring. Fashion labels of all stripes have been creating face masks, from new guard designers to heritage brands.

Contrary to reports that the LV Shield would retail for close to $1,000, a representative for the company told to Town & Country that the price hasn't been confirmed—but regardless of this particular item's pricing, it does make sense that the pricey PPE has arrived. As we settle into the new, mask-covered normal, the line between pandemic gear and fashion accessory has begun to blur.

https://www.yahoo.com/lifestyle/louis-vuitton-introduces-monogram-face-150900453.html

Imagine having that much money to spend on a face mask while others struggle to make money during this pandemic 

[xoxo Craig 55,649]

Just absolutely absurd   its sick that they are trying to profit off of this virus

[Daylight Jokers 14,958]

Wow.

[NFRatwell 23,290]

How is this any different than selling expensive shoes and clothes...  no one is forcing anyone to buy a $1,000 mask and if y’all are so concerned with other people’s money issues maybe try donating some masks to them? Let’s not pretend we don’t stan someone who has custom masks worth hundreds of dollars lol

[River 127,560]

Watch cancel culture passing on this one because Louis Vuitton

It's not even protecting anything and not suggested to use it without a mask

[Ricardo 8,133]

so tacky 

[alsemanche 97,808]

✨capitalism✨

[dynamite 66,690]

Oh ffs 

[Galactic Mess 1,393]

It was a matter of time until this showed up. I think there might be a market for masks in the long term, even after the pandemic. Many people are enjoying wearing them and feeling more protected.

[Daylight Jokers 14,958]

7 minutes ago, NFRockwell said:

Let’s not pretend we don’t stan someone who has custom masks worth hundreds of dollars lol

Does she sell those custom masks tho? Do the actual masks they sell on her website cost $960? No.

[Pennywise 36,080]

The level of tone-deafness is astounding. But some (if not most) people will just accept it because they are brainwashed by American capitalism so not very surprising 

[vyniildisk 12,689]

[MJHolland 12,725]

I hate it here 

[Franch Toast 27,737]

My $5 face shield offers better protection. For real (it covers more surface area). But in any case, face shields should be worn in conjunction with masks, not on their own. 

[Suuus 5,632]

13 minutes ago, NFRockwell said:

How is this any different than selling expensive shoes and clothes...  no one is forcing anyone to buy a $1,000 mask and if y’all are so concerned with other people’s money issues maybe try donating some masks to them? Let’s not pretend we don’t stan someone who has custom masks worth hundreds of dollars lol

Its different because they are profiting of of a pandemic