Obobo 2,194 Posted May 29, 2020 Share Posted May 29, 2020 Because there's an MV dropping on Tuesday.  Sources: One of the members posted a story with "coming soon" after sharing the audio launch. Another member shared that iPhone weather on Chromatica wearing a shirt that says Tuesday on it Universal Music Thailand said theres an MV. Richy Jackson shared a story of somebody saying they're excited to see Sour Candy choreography. its6a6a on Twitter said there's one. The voices in my head Link to post Share on other sites More sharing options...
DOJA CAT 1,833 Posted May 29, 2020 Share Posted May 29, 2020 3 minutes ago, Rencelot said: They don't want us sleeping already (especially for the BP fans) But, if not, maybe it's because indeed a contractual agreement that it should be released before the album? Hmmm maybe, or they possibly wanted the album & song to trend on Twitter just before it started to release across the globe to create momentum thank u, next Link to post Share on other sites More sharing options...
DOJA CAT 1,833 Posted May 29, 2020 Share Posted May 29, 2020 Just now, juede said: Because there's an MV dropping on Tuesday.  Sources: One of the members posted a story with "coming soon" after sharing the audio launch. Universal Music Thailand said theres an MV. Richy Jackson shared a story of somebody saying they're excited to see Sour Candy choreography. its6a6a on Twitter said there's one. The voices in my head One of the members was also wearing a shirt that said "tuesday" thank u, next Link to post Share on other sites More sharing options...
 Anveeroy 56,940 Posted May 29, 2020 Share Posted May 29, 2020 Again, the intention was to catch attention in the Asian markets. Stream Kylie-Janet Discographies! Link to post Share on other sites More sharing options...
Obobo 2,194 Posted May 29, 2020 Share Posted May 29, 2020 1 minute ago, SOYEON said: One of the members was also wearing a shirt that said "tuesday" Added that one in. Hopefully theres something... Link to post Share on other sites More sharing options...
Red Velvet 10,973 Posted May 29, 2020 Share Posted May 29, 2020 30 minutes ago, Blastertoyo said: I feel like it would be a contractual agreement in @BLACKPINK’s contract for the song to be released before the album  I don't care, we have another MelOn number one. BLACKPINK IN YOUR AREA Link to post Share on other sites More sharing options...
Agunimon 20,367 Posted May 29, 2020 Share Posted May 29, 2020 I thought it was a great decision. It was one of the most hyped tracks on the album and would deter a lot of people from seeking a download, outside of maybe the rabid fanbase who would replace the leak and stream / buy the album when it came out anyway. Link to post Share on other sites More sharing options...
chromaticathong 77 Posted May 29, 2020 Share Posted May 29, 2020 I feel like it was to distract people from paying attention to leaks. By dropping the song this morning, they were likely able to hold off thousands who would've ended up downloading leaks by giving one more official song. Link to post Share on other sites More sharing options...
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