Magnum slammed for ad comparing eating ice cream to jailing gay people

[BUtterfield 8 41,466]

Spotify listeners are upset over an ad for Magnum Ice Cream being run on the music platform that compares eating ice cream to gay people being thrown in jail.

“A hug for my boyfriend,” he says. “That’s my guilty pleasure!”

Then he adds, “…Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”

To make matters even more awkward, a spokesperson for Magnum didn’t seem to understand why people were so bothered by it and said the company merely “wanted to remind people that what is considered a guilty pleasure isn’t always what you would expect.”

The London Economic reports:

According to an International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA) report on state-sponsored homophobia, seven United Nations member states impose the death penalty on consensual same-sex sexual acts.

https://www.queerty.com/magnum-slammed-ad-compares-eating-ice-cream-gay-people-thrown-jail-20190808

[FATCAT 60,084]

Guilty pleasures are meant to be things you feel guilty about, not things that you are guilty of. smh

Some intern is getting fired. Karen's gonna take the kids.

[Ryusei 61,110]

How did they let that pass.. I  

[Guest]

Oof. Even if I personally didn't think this was wrong I would 10/10 not let it happen because there would obviously be backlash

[rumours 45,521]

10 minutes ago, Rainbow1 said:

Magnum Ice Cream being run on the music platform that compares eating ice cream to gay people being thrown in jail.

Sounds like some lactose-intolerant intern had a bad an*l experience after eating ice cream. 

[Anderson123 38,465]

Lmfao that is so random. 

[bloody g 31,746]

I totally see myself thinking: "man, I'd totally spend 10 years in prison just to eat an ice cream"  10/10

 

[Seeka 12,372]

Is it bad that I'm just looking at that picture and thinking "Dear gods I hope I don't look like that when I eat ice cream."

Like the way her upper lip meets the ice cream is just awful lols. 

[DeleteMyAccount 11,881]

Like why?.... For a commercial? Sounds like a Trump tweet.

[Lilmonzter 2,864]

Idiots

[Ally Campana 15,284]

Estupido

[derpmonster 22,412]

Wait what. What was the point of the ad? Why do this if they're not doing some campaign to decriminalize it or letting people know how they can help? Makes no sense as a standalone ad for ice cream. 

[Mister G 10,430]

Guilty pleasure like stuffing my face with cheese after coming home from the gym. I think Magnum missed the memo. Someone should have thought twice about their marketing tactic smh...

[BangTheGong 310]

Sounds like they’re supporting gay people though so I don’t have an issue with it . Reminding the general populace that gay people are being thrown in jail in dozens of countries for no rational reason.