The Impeccable Oscar Campaigning of Lady Gaga

[WorstBehavior 1,141]

Let’s get this out of the way: Lady Gaga is probably not going to win the Oscar for Best Actress at this year’s Academy Awards for A Star is Born, but she is probably going to win the Oscar for Best Original Song. I think she knows this too, although a lot of this year’s race is still up in the air. That hasn’t stopped her from making the most of the immense levels of press, hype and industry adoration that has poured her way since her debut as a leading actress in a film, A Star is Born, premiered at the Venice Film Festival to the kind of acclaim that most auteurs would kill for. While she may not take home the most coveted prize of the evening, Gaga has already ensured through her incredibly precise Oscar campaigning that her future in this business is sealed. 

What Gaga’s campaigning reminds me most of is Cher. She faced similar skepticism when she made the transition from singing to acting, partly thanks to her lavishly OTT fashion, and her Oscar win was deemed the ultimate sign of her newfound legitimacy as a multi-talented superstar. Granted, it’s not quite an accurate comparison: By the time Cher won her Oscar, she’d been in several movies, had been nominated before and won Best Actress at Cannes, and she was also a decades long industry legend. That Oscar for Moonstruck was as much a celebration of her entire body of work as it was for that one great romantic comedy performance (seriously, revisit Moonstruck if you haven’t seen it in a while). Gaga doesn’t quite have all that under her belt, although given the speed with which she has reinvented herself over the past decade or so, it often feels like she does. However, what she does have now, in large part thanks to her Oscar nominations and the work of that campaign, is a route to that world for long-term success. 

I’ve seen some people grumble that Gaga and Cooper’s campaigning can’t have been all that successful given that it’s unlikely either of them will win Best Actor or Actress on the big night, but that misses half the work of the campaign. It’s not just about the Oscar; it’s about ensuring your job security.

http://www.pajiba.com/celebrities_are_better_than_you/far-from-the-shallow-now-the-impeccable-oscar-campaigning-of-lady-gaga.php

[WorstBehavior 1,141]

If Gaga takes her acting career as seriously as her music career (meaning getting a coach to better her acting skills the way she has for her vocals) Gaga could be the next pop star who wins an Oscar for Best Actress. Remember kids, it took Cher 20 years into her music career and a few films to get her first Oscar.

[Sid 6,755]

Why do people keep saying it's unlikely she'll win? She pulled off an amazing performance and as the article says, has made a beautiful campaign. I guess she will always have doubters 

[WorstBehavior 1,141]

1 minute ago, Gretchen said:

Why do people keep saying it's unlikely she'll win? 

Glenn Close is the reason. 

[Jonathan2244 1,858]

2 minutes ago, WorstBehavior said:

Glenn Close is the reason. 

Biggest upset  , gaga wins come oscar night and we go ecstatic  delusional or what? 

[REALITY 77,542]

3 minutes ago, Gretchen said:

Why do people keep saying it's unlikely she'll win? She pulled off an amazing performance and as the article says, has made a beautiful campaign. I guess she will always have doubters 

I mean, the odds are stacked against her. I never like to say that any one person as an award on "lock", but as of right now, Glenn has a really, really high percentage of winning the Oscar.

[andy232000 12,232]

1 minute ago, Jonathan2244 said:

Biggest upset  , gaga wins come oscar night and we go ecstatic  delusional or what? 

Biggest upset yes, but the amount of backlash? Even bigger 

[Sid 6,755]

3 minutes ago, WorstBehavior said:

Glenn Close is the reason. 

They are both great actresses, it could go to either of them! Don't count Gagz out so fast.

[Brie Candy 18,642]

Just now, Gretchen said:

They are both great actresses, it could go to either of them! Don't count Gagz out so fast.

Glenn won the Golden Globes, the SAG and the Critics Choice. Besides these awards she created an strong narrative about the fact that she does not have an Oscar. She will win, for sure. 

[LetsGetHigh 52,683]

8 minutes ago, Gretchen said:

Why do people keep saying it's unlikely she'll win? She pulled off an amazing performance and as the article says, has made a beautiful campaign. I guess she will always have doubters 

Because the Oscar award for Best Actress win is usually 1:1 with that of SAG's and Glenn won SAG. Doesn't help that she lost GG too.

[Sid 6,755]

1 minute ago, Brie Candy said:

Glenn won the Golden Globes, the SAG and the Critics Choice. Besides these awards she created an strong narrative about the fact that she does not have an Oscar. She will win, for sure. 

 

1 minute ago, LetsGetHigh said:

Because the Oscar award for Best Actress win is usually 1:1 with that of SAG's and Glenn won SAG. Doesn't help that she lost GG too.

I don't watch those shows so I wasn't aware, but it's sad if they decide a winner based on who won a different award 

[Ryusei 61,110]

7 minutes ago, andy232000 said:

Biggest upset yes, but the amount of backlash? Even bigger 

but the backlash isn't justified because opinions differ and some will like gaga's performance more and others will like glenn's performance more so it's just a matter of what the voters choose. Her performance was great and critically acclaimed. + she won the critic's choice and i didnt see backlash. And if then it's just from irrelevant journalists with 500 twitter followers and twitter haters, you see how both of those are on twitter? --> irrelevant.

[Epione 10,896]

Just a reminder Glenn Close does not deserve to win Oscar this year. 

[ZiggyZiggs 30,063]

23 minutes ago, Epione said:

Just a reminder Glenn Close does not deserve to win Oscar this year. 

to you

b*tch SERVED in the wife and has literally been nominated 7 times w/o a win. if glenn was competing in a diff year, gaga could've had this in the bag

[Brie Candy 18,642]

48 minutes ago, Epione said:

Just a reminder Glenn Close does not deserve to win Oscar this year. 

The Academy Awards is not about the best performances of that year, it is about artists showing their interests to win that prize. You can give the best role of your life and if you do not play the games from the industry nothing will happen to you. Glenn has been doing an insane promotion for the past 15 months because of The Wife. She really wants that Oscar and she will get it because the narrative around her is something voters admire and love. 

Gaga did an amazing job as Ally too. But this is her first role and the narrative for her will be: few years from now she will give even better acting moments with great movies, then the Academy will see and think how wonderful was to wait to see her creative development in her acting career. So she will win an oscar. But until there, she needs to keep pushing forward as an actress for the next years.