Born This Way 'ruined' Gaga

[doppelganger 3,958]

She may have lost a huge deal of GP appeal after BTW, but the album made a huge impact on the mainstreaming/normalisation of LGBT content. The album and song as a whole was really impactful. 

I also think Gaga's music has never been that commercial;  her songwriting has always been quite old-skool. She's inspired by classics. It just happened that with TF/M it just clicked with pop radio.

[Ziggy 12,324]

57 minutes ago, Funkymonkey said:

I'M DYINGGGGG WHATT (Donatella part)

I do agree with the rest of ur comment

+ the part about her team is sth I have been wanting to make a thread about for a very long time. In the documentary they just seem to be kissing her ass at every chance they get. It really bugged me. You really DO need to be criticized, just so u can be challenged and pushed even more..

When she asks them 'do u think some of the older fans will be upset that I'm not wearing some crazy outfits?', the two girls go 'omg nooo what gaga omg no girl haha lol nooo not at alllll everybody will be so glad' ????????????? what?

that's just one example  

That's why Mark is good for her, and why I'm glad she worked with FJM. They both pushed her and this album to go a little deeper and it shows on the songs they had direct hands on (for Mark's part, I refer mostly to the songwriting itself as production was more of a largely collaborative effort by the looks of it).

[AyaKara 2,282]

I disagree. I think it was her hip, which had affected her both from the chronic pain that she deals with today as well as for finishing off the BTW era, combined with the ARTPOP era itself being not what she wanted it to be.

As for Joanne, I think it's clear that Gaga wasn't looking for #1 hits -- she wasn't doing promo anything like how she did in the past. She wanted the music to speak for itself, and it did that.

I think, #2018isours aside, that Gaga just wants to release music for herself and not for anyone's desires anymore. And, I think that started with Born This Way, because it is so different and unique from everything else released in 2011.

We'll see what happens next. She's either going to release something entirely different that changes radio trends, or she's going to just start releasing music on her own schedule and let it be.

[13VictorC 1,102]

12 hours ago, Aussie said:

Nothing is done randomly by Gaga when it comes to the imagery she releases Let's take the motorbike/head fusion aside, look at the font - it looks like an 80's or late 90's crappy computer generated logo. No doubt it was Gaga's intention for it to look like this, otherwise she wouldn't have placed it.

I was always saddened that she did not use the first BTW era image released as a cover:

I absolutely love this and gives a strong 'George Michael' vibe to it which is truly iconic. Obviously she could have cropped the bottom half and it would have still worked. Add to that the BTW single font for 'Gaga':

 

And there you have it! A classic, effortless look. But Gaga works in mysterious ways and the existing BTW cover made people talk more i suppose even though so far i mostly see it in 'Worst album covers' lists.

The rest of the imagery of the single and album (like you showed) were beautiful and made it all the more confusing to me. I can now start to comprehend her intention a bit more.

Thanks!

[retrosexual 8]

I don’t agree with OP, for me BTW was not as good as the TFM era but it had waaaaaay more depth than ARTPOP and Joanne. Also, the visuals were just brilliant, the rock-ish dark theme, leather, outfits, promo, loads of high quality music videos and CD singles (good for collectors/fans and kind of like the TF/TFM era where each hit had an amazing video)... it was just so much more effort and a deeper concept than the stuff since 2014 (ARTPOP and following). Also it was the peak of the Little Monster movement which started in TFM era but bitch please BTW killed with Little Monsters and declined with ARTPOP in a way (except for gypsy, and now million reasons etc.). Maybe it’s also because the BTW Ball was my first live gaga experience (unfortunately I was too young to afford the high price for the -hands down best concert- Monster Ball but MSQG DVD still gives me goosebumps) but the whole show with it’s visuals, enactment etc. was just spot on. Idk if it’s because I’m older now but I was way more hyped thoughout the BTW era and the BTWball than with ARTPOP (I literally lost interest in it and its promo like 2 weeks after release while I LOVED BTW from promo over ARTPOP release)...and I’ve been to only 1 BTW Ball and 3 Artraves so hm... idk why ARTPOP disappointed me so much. 

[JohnnyVersace 9,085]

People don't want to admit that this is true, but it is.

The Born This Way era was deeper and more special for most fans than AP or Joanne, but GP was NOT here for it. She was so over-exposed, with the hype from her previous work, and the insane promo. Her look was extremely polarizing at the time (the crazy eyeliner, hair, Mugler looks) and people didn't understand. 

And tbh, some fans really ruined the era for her as well. People wanted her to be this futuristic, robot goth pop star, and that wasn't her direction. I remember this place during the MTN era. People were so upset that it didn't excel and top the charts, and called her a flop. She was crucified by fans for releasing You & I. Every live performance was dragged through the mud, and all of her choices for the era were nit-picked. She had such a high bar for herself, that anything less was seen as a failure. 

And now, she does exactly what she wants, and is still crucified. The woman can't win, and it's because we demand too much from her. 

[retrosexual 8]

Fk the GP that’s also what Gaga and LM is about  But yeah, the promo was exaggerated... especially The Fame perfume promo was sooo not-Gaga. Now people also rate Joanne lower maybe because music is not only her single focus anymore, she’s doing acting now for quite a while also and the Jazz Tony thingyin C2C

[Saade Baena 1,786]

Judas kills her image for a long time

CTC came to clear and Joanne to conquer

LG6 bop is coming to slay it all

[Battle 4 Ur Life 6,738]

On 1/29/2018 at 4:04 PM, PerfectGUY said:

oh I truly agree and that's why I don't think she should have done things any different !!

I'm so happy she got rid of the fake fans etc...

But I was just underlining the fact that maybe people got it wrong blaming ARTPOP for the 'success decline' and that BTW was maybe the moment everything took another direction

I know what you mean I was also mad at the messy era. but she was already over with the GP so it became all about the music for me eventually.

[aaronyoji 2,055]

nah honestly yeah that whole year she was a bit over exposed, and people where naturally over her, and sure a few things coulda been spread out better but her management wanted to milk every tit of success. it really was ARTPOP, it wasn't as different from what she had done. everyone was ready for gaga to turn a new lead musically. if anything, joanne should've come after btw, and then something back to classic gaga akin ARTPOP. in that order, everyone woulda been more forgiving. 

[lolitamuse 299]

I actually see it a completely different way. Everyone is saying how she "sacrificed" her popularity to release BTW. Personally, going back to the way she was speaking about it before it was released, calling it the "album of the decade" and such... I think she thought she would shift the GP's tastes with BTW and make that style of music the new thing. 

 

She'd done it before, multiple times. Just Dance/Poker Face started the trend of electronic pop that wasn't really super mainstream just yet. And then Bad Romance started the trend of more European industrial pop being incorporated into mainstream pop. She was literally the music trendsetter for a number of years, and I truly think that she was under the impression that she could set another trend with BTW. It just didn't work out that way, and instead of going with it, the GP passed on to other things. 

 

PERSONALLY, and y'all can drag me if you like--I think she would have had so much commercial success if she had never released BTW, and instead released ARTPOP as her 3rd album. Would it have happened that way, in reality? Probably not, since she wouldn't have broken her hip or met Taylor, which means she wouldn't have written most of the songs on ARTPOP. But, I mean if she had gone with AP's sound and style for her 3rd album, she would've still been the #1 pop star in the world. 

[Smith 5,499]

On 1/29/2018 at 8:05 PM, Kara Brasil said:

Judas was the final nail in the coffin, but her downfall started with Alejandro (and yes, i'm aware Alejandro was a huge hit in europe/latin america).

In Bulgaria, where I live, people love Gaga about Alejandro, Bad romance and Poker face. They were smash hits!

[Mirrion Rizzons 12,005]

On 1/29/2018 at 7:56 PM, Slayer said:

Um, Born This Way the song was #1 for six weeks, her longest running peak at the top of the charts. How is that dropping fast?

after it stayed atop for 6 weeks it only spent like 3 extra weeks in the top 10 then flew outta the charts in no time

[Mirrion Rizzons 12,005]

well from my perspective: 

2009 - her songs were everywhere, although I didn't know much about her or what she looked like (I was 7.) she just created bop after bop. I remember first seeing her in the paparazzi music video and was like wow she good gurl. Then I remember my sister (who was 12, now 20) ran into my room when bad romance came out and we watched it in awe, then she performed it on the x factor uk and she was on top of the world really.

2010 - she continued her slayage with telephone and alejandro. I saw both videos and Alejandro didn't put me off, I just saw it as oh this is just typical gaga. Ofc I was too young to understand.

2011 - people at my school liked born this way (song) then judas came out and i started to think that she went too crazy. The uk GP loved the edge of glory (and still do.) The uk paid Y&I dust and I heard about Jo calderone and heard MTN on xfactor. 

2012 - forgot about her until her perfume ad's played on tv for like a month

2013 - forgot about her until applause. At first i was like okay she sounds like a witch, but after a few days It became my summer bop. But I was too embarrassed to let anyone know i liked the song. Do what u want was a bop for like 2 weeks.

2014 - listened to paparazzi and alejandro for a bit then nothing

2015 - I have been watching ahs since summer 2014 so i found out about her in it. I liked her acting but meh

2016 - Saw judas on my recommended in like may and became addicted to it again and stanned in summer 2016

so i guess her main problems with the GP was indeed BTW era, as well as the almost 'blackout era' after BTW

[techhausmonster 175]

I don't think there was anything wrong with any of the albums she made, but I think it all has to do with the "Kendrick Lamar effect" 

 

Every artist has their ONE album that is the most successful. It's never a bundle. Adele, it's 21. Kendrick, it's good kid, m.a.a.d. city, with j. cole, it's 2014 Forest Hills Drive, with Gaga, it's Born This Way. 

For some reason, if the general public doesn't think the new music is like the most successful album, then they won't buy it. It sucks, but it's whatever. Also, nothing ruined Gaga.