LG CREATIVE DIRECTION Video - Lobster Eye

[joannethenight 4,414]

10 hours ago, Miel said:

Love seeing this. Gaga did so much and so well from the beginning of Joanne until now, and so did Lobster Eye.

... everything except the merchandise, imo.

I think merchandise wasn't bad 

[Mus 7,848]

17 hours ago, SCHEISSEMONTRE said:

I have that. I mean the one in the video 

Oh my bad 

[Jupiter Drive 155]

The entire Joanne era was extremely cohesive in terms of design, it felt like one streamlined experience from the release of π to where we are now. That's much more than we can say for other eras, especially ones where single covers switch design themes halfway through. 

I think the entire point of this was more for the GP's benefit than ours. As stans and stalkers, little monstrosities can pinpoint exactly when a candid and/or performance happened, but the GP can't. 2015 as a whole served as getting her back into the public's good graces, and a streamlined era where everything is cohesive only helps cement her comeback in the minds of casual listeners and fans.

[Rifek 51,062]

WIG SNATCHED

IT'S AMAZING 

[Miel 15,009]

1 hour ago, joannethenight said:

I think merchandise wasn't bad 

It wasn't awful, but it could have been better.

I mean, the designs are definitely modern streetwear inspired and trendy, which I think is actually cool, and has been lacking in Gaga's department. The Coachella merchandise was amazing! But the designs with their prices made it much less appealing.

9 minutes ago, Jupiter Drive said:

The entire Joanne era was extremely cohesive in terms of design, it felt like one streamlined experience from the release of π to where we are now. That's much more than we can say for other eras, especially ones where single covers switch design themes halfway through. 

I think the entire point of this was more for the GP's benefit than ours. As stans and stalkers, little monstrosities can pinpoint exactly when a candid and/or performance happened, but the GP can't. 2015 as a whole served as getting her back into the public's good graces, and a streamlined era where everything is cohesive only helps cement her comeback in the minds of casual listeners and fans.

Good point. I was actually thinking, from around TF/M all the way through ARTPOP, she would have specific looks for each single (there are specific styles for Bad Romance, Telephone, Alejandro, BTW, Judas, TEOG, Yoü and I, MTN, Applause, GUY single phases), and that she didn't do it this time around.

While it did seem a little less exciting than before, it definitely helped consolidate Joanne in a very cohesive manner.

[Jupiter Drive 155]

2 minutes ago, Miel said:

Good point. I was actually thinking, from around TF/M all the way through ARTPOP, she would have specific looks for each single (there are specific styles for Bad Romance, Telephone, Alejandro, BTW, Judas, TEOG, Yoü and I, MTN, Applause, GUY single phases), and that she didn't do it this time around.

While it did seem a little less exciting than before, it definitely helped consolidate Joanne in a very cohesive manner.

Exactly. I feel that's the point that everyone is missing. Design and branding are very important concepts for companies, the same concept goes for artists. If every single she was promoting featured a different look the general public would become easily confused as to when something happened - not something you want when your public standing as an artist is still a little shaky. 

[joannethenight 4,414]

10 minutes ago, Rifek said:

WIG SNATCHED

IT'S AMAZING 

[Miel 15,009]

Just now, Jupiter Drive said:

Exactly. I feel that's the point that everyone is missing. Design and branding are very important concepts for companies, the same concept goes for artists. If every single she was promoting featured a different look the general public would become easily confused as to when something happened - not something you want when your public standing as an artist is still a little shaky. 

I agree. I guess the small caveat is that, for monsters who have been so used to that particular pattern, it can seem kind of... dragging. But in the bigger picture, it definitely makes it so much easier for the larger public to recognize and consume a cohesive aesthetic.

The aesthetic of Joanne is very recognizable- that hat, denim, pink. Hell, I have friends that come up to me jokingly and say "that's so Joanne" to anything milennial pink, like... what kind of impact.

[joannethenight 4,414]

 

I'm still shocked

[SCHEISSEMONTRE 2,783]

41 minutes ago, Mustang07 said:

Oh my bad 

It’s okay 

[Raccoon 1,047]

 

Slay 

[Hew 987]

Screenshotted this for ya'll 

[Irrelevant 20,278]

13 hours ago, Kaboku said:

Screenshotted this for ya'll 

I think I might've found her glasses

@ARTPOPthatbooty is this useful  http://www.gentlemonster.com/shop/ver1_detail.php?it_id=1474956834&cata=c0

[LaMaisonGaga 23,884]

Just now, Irrelevant said:

I think I might've found her glasses

@ARTPOPthatbooty is this useful  http://www.gentlemonster.com/shop/ver1_detail.php?it_id=1474956834&cata=c0

Haha thanks but I was quicker than you back in April  

http://lamaisongaga.tumblr.com/post/159652325987/fashion-credits-lady-gaga-at-coachella-night-i

[doppelganger 3,767]

On 1/2/2018 at 9:58 PM, MarcusBones said:

 

+ Ruth Hogben

showstudio.com/contributor/ruth_hogben

Ruth made video content for SHOWSTUDIO. Andrea also worked with SHOWSTUDIO. Gaga worked extensively with SHOWSTUDIO at the tail end of TFM and the beginning of BTW and she knows their talent.