The FineBros announce React World, lose nearly 300K subscribers in 4 days

[Sizzily 14,543]

This is in the right section, right? These are just my words, not an article.

On Tuesday, The FineBros, the channel that produces the popular REACT series, uploaded this video:

https://www.youtube.com/watch?v=r2UqT6SZ7CU

Users would be able to license shows that The FineBros have made and "share revenue". But the big kicker is that they have registered to trademark the word "REACT" and have even taken down other users' videos, including 8-bit Eric.

https://www.youtube.com/watch?time_continue=7&v=Jfc_HE8dJ5k

Given the severe backlash they have received, The FineBros uploaded this video today to try to (unsuccessfully) clear up any misunderstandings and to help ease the community. 

https://www.youtube.com/watch?v=0t-vuI9vKfg

Judging from the comments, people are not so willing to forgive. In less than 24 hours, The FineBros Youtube channel has lost more than 100,000 subscribers. The terms of infringement on the trademark are still too broad, leading users to believe that any video with a title like "Blank Reacts to Blank" could be taken down.

To follow the downward spiral, check here for a live subscriber count: http://www.livecounts.x10host.com/?channel=finebros or here if that one is down: http://live.sumscreen.com/#/me/TheFineBros

 

UPDATE: They posted this:  https://medium.com/@FineBrothersEnt/a-message-from-the-fine-brothers-a18ef9b31777#.fxs0wxicl

Looks like they've given up and done away with the trademarks and React World. As of this update they have lost 292,771 subscribers.

[2007 5,291]

Scary how you can see how their subs are dropping. 

[Sakrai 4,759]

Been following this news closely and I definitely think they deserve all this backlash. They were being a greedy mess. 

[HEARTHUNTER 7,611]

So Taylor Swift of them 

They got what they deserved 

[Auro 1,829]

So the people that had their careers made by having people react to public videos are now ruining others careers for stealing the public idea, a true reverse TaylorNation™ experience

[Sizzily 14,543]

The videos didn't embed properly. 

A good video that explains it a bit more:

https://www.youtube.com/watch?v=YN-vhZoO7wM

 

[2007 5,291]

I'm not mad about them trademarking the word 'react' and their follow up explanation video seemed fair too, BUT...**** went down when it cleared up that they're hypocrites and liars, they spoke about how they're not taking others reacting videos down as long it doesn't  equivalent their style and format when they've taken down tons of react videos and channels that has nothing similar to their style. 

[Morphine Prince 105,685]

Welcome to CorporateTube

I remember back in 2005-2008 when YouTube was a free place basically.

[migamiga 12,101]

Feels reductive 

[Sizzily 14,543]

Socialblade finally loaded for me:

http://socialblade.com/youtube/user/thefinebros

Looks like they've lost over 95K so far today, meaning more than 100K subs in 2 days.

[REALITY 76,288]

I don't understand why they would want to do it in the first place—aside from obvious revenue and money. What's the purpose in trying to have one collective group full of their content? The whole thing's just unnecessary. 

Oh, and the "we'll change the world" and "this is for the betterment of the community" thing is just a load of B.S. Their reaction videos shouldn't be taken as scripture or something. They're just trying to be pretentious. 

[jasperhallo 219]

:popcorn:

[Staryu 6,162]

Good. They deserve the backlash.

[LaLuna 12,732]

I've been subscribed to their channel for a while and I love their videos, but this made me lose a lot of respect for them. I'm glad people are seeing through their bullshit and are refusing to support them. They deserve all the backlash they're getting, and I hope losing all this credibility and thousands of subscribers will humble them, because clearly they let their success go to their heads. Hopefully they will backtrack and give up the project. 

EDIT: https://www.youtube.com/watch?v=CRYnOPJiTaA

Here's a hilarious parody of their announcement by Mega64. 

 

 

[RAMROD 109,327]

Good. They are acting like they are against the big corporates by being one.

Nobody can copyright reactions.

The things they did had been done for ages before them.

Example: Beavis and Butthead from the 80s who reacts lots if music videos ans being funny.

Greed is their downfall.