Troy Carter Talks ARTPOP marketing strategy

[Unicorn De Milo 4]

http://www.propagaga.com/2013/10/31/troy-carter-talks-ARTPOP-marketing-strategy-linkedin/

C: Yes. It’s important to open big. No one wants to launch as number two. Being number one is better for the perception, and the ego, and all of those things. But that being said, when you look at number-one albums in the music industry, they tend to see a 70 to 80 percent drop from their first week to their second weekâ€â€that’s where it gets a bit scary.

[HausOfGuy 10]

he beta work b---h  :whip:

[Checkers 3,515]

E&D: Will we see any more crazy stunts like we did in previous years, with meat dresses and egg-shaped vessels?

 

C: A lot. Stay tuned! This is really Gaga being herself. When she shows up on television, it’s going to be a unique performance, unique story-telling, and unique outfits to go along with it.

 

OMG!

[EthanPamyu 2]

 

 

Version one will be released with the album, and two or three more versions will come out over the next few months.

     

[Unicorn De Milo 4]

One of the things we learned from the last album cycle was to make this about more than just the first week of sales. In the media industry, everyone is looking to front load, pushing for a high opening gross for a movie and high album sales in week one. But what about the second week, and the third week? We are looking at how can we stretch this campaign. Instead of just layering it with partners at the top of the campaign, pushing for high first-week sales, we want to make sales last longer.

This explains a lot of things

[Morphine Prince 105,810]

3 versions of the ARTPOP app!!! 

[Marco 731]

Sounds like they know what they're doing this time around… Hopefully  

[Mhdjfgwejfdgsd 0]

Can't wait!

[bryan 646]

C: We have built an app for Apple and Android phones that will give a richer experience around the music. We set out about a year ago to start building it with some incredible engineers and story-tellers. It will be a free app. Version one will be released with the album, and two or three more versions will come out over the next few months.

[EdgeofTeeth 1,934]

"This is really Gaga being herself" my fav part 

[Unicorn De Milo 4]

C: We look at key milestones during the album cycle. We know that opening up the album is one milestone, but Christmas is a second milestone, and the announcement of the tour is another, just as the actual start of the tour is one. We are looking at how we can take partners from one point to the next, throughout the next year and a half. Some partners won’t come on board for the launch but will join during the second or third single as we go on tour. That is what will be different this time around.

I love this so much, hopefully this way we will have a long era with many singles that sell well :party:

[australiagaga 28]

Yes new app info finally!

[Arturo 40,746]

Hm.

Let's see if ARTPOP has the longevity they're aiming for.

[EdgeofTeeth 1,934]

I'm glad to know that there's still an app, I legitimately thought they had scrapped it at this point 

[Unicorn De Milo 4]

E&D: Did Gaga’s hip injury influence the decision to stretch the release out more?

C: Yes, her hip injury had a huge effect on our approach. We can’t do as much as we would normally do. Gaga is super human when it comes to her work ethic, and she is probably in the best shape she has been in years, having gone through the rehabilitation process. But we want to keep her healthy and make sure she is not over worked, and can enjoy the process.

Poor Gaga