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OH

 

I also heard Applause for the first time today in FULL on the radio.

 

It took a whole month but it was worth it!

 

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OH

 

I also heard Applause for the first time today in FULL on the radio.

 

It took a whole month but it was worth it!

 

original.gif

Get those Y100 Audience impressions

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Pure Adrenaline

What's the rolling effect?

that's the difference btw the radio AIs of one song in comprasion of 7 days worth AI. Because kworb and mediabase and all site that are tracking radio spins and impressions usually track the praticular song for one week - 7 full days of worth radio playing. When one song is being released to the radio usually gets a lot of AI throught the first 7 days because in the most cases the label gets radio deal for that song or is the name of the artist is big enough the DJs are palying the song because it's hot and more people will want to tune and listen to the song. And throught those 7 days the song could gain massive radio support (see Applause's first update was 14m AI) which was the result from 6 hour radio deal + the fact that Lady Gaga released her new song. Applause was released on Monday which counts as day 1 of radio release and through the end of the week Applause was gaining a lot due to the reason I pointed above. And after the day 7 of the Applause's radio release comes that 8th day and that day goes to the spot of day 1 and day 1 gets erased and that spot comes day 8th and if the AI of day 8th is more or less than the AI of day 1 we will see positive or negative update on kworb. So when Applause gained 14m AI on day one and then when day 8th came we saw negative update of -10m AI that was because the song was no longer under radio deal and super radio support. And that's what rolling effect means the difference btw day 1 and day 8, btw day 2 and day 9 etc.

 

So WB get really good AI through it's 1st week and since 2nd week will come tommorow we'll see rolling effect because the radio will no longer support the song as it get support on it's release day :)

It's much more fun to have hizophrenia... u never get lonely
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VforVendetta

I know that :rip: I said

Madeon and Zedd (besides AURA)

Don't forget that Aura leaked. If it didn't leak probably we wouldn't have heard it until today and probably Gaga would have added another DJWS song on the Swinefest playlist...
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that's the difference btw the radio AIs of one song in comprasion of 7 days worth AI. Because kworb and mediabase and all site that are tracking radio spins and impressions usually track the praticular song for one week - 7 full days of worth radio playing. When one song is being released to the radio usually gets a lot of AI throught the first 7 days because in the most cases the label gets radio deal for that song or is the name of the artist is big enough the DJs are palying the song because it's hot and more people will want to tune and listen to the song. And throught those 7 days the song could gain massive radio support (see Applause's first update was 14m AI) which was the result from 6 hour radio deal + the fact that Lady Gaga released her new song. Applause was released on Monday which counts as day 1 of radio release and through the end of the week Applause was gaining a lot due to the reason I pointed above. And after the day 7 of the Applause's radio release comes that 8th day and that day goes to the spot of day 1 and day 1 gets erased and that spot comes day 8th and if the AI of day 8th is more or less than the AI of day 1 we will see positive or negative update on kworb. So when Applause gained 14m AI on day one and then when day 8th came we saw negative update of -10m AI that was because the song was no longer under radio deal and super radio support. And that's what rolling effect means the difference btw day 1 and day 8, btw day 2 and day 9 etc.

 

So WB get really good AI through it's 1st week and since 2nd week will come tommorow we'll see rolling effect because the radio will no longer support the song as it get support on it's release day :)

get dat education

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Paper Gangsta

Don't forget that Aura leaked. If it didn't leak probably we wouldn't have heard it until today and probably Gaga would have added another DJWS song on the Swinefest playlist...

shh, i'm hoping unheard tracks are only from madeon and zedd. 7 from DJWS is more than enough

Applause light green, Dark Horse light red, Hold On, We're Going Home dark red

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Pure Adrenaline

get dat education

Taking over the world with chart geniuses one new member at a time. :whitney:

It's much more fun to have hizophrenia... u never get lonely
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