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Applause's problem on US iTunes & Why you shouldn't be worried (yet)


drew

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Going to try and calm everyone down as GGD seems to be a mess over this..

 

The main reason why Applause is not topping Roar on US iTunes is because Katy is doing much better on the radio. She got an entire day of payola (Monday) whereas Gaga only got half of Monday. This is likely due to the fact the leak messed things up. Gaga wasn't able to get as much payola on Monday because it was already set for Katy, and being they are on the same label, they could not sacrifice much of Katy's payola esp with Blurred Lines still dominating. Hearing the song is what makes the GP go buy it on iTunes - and it comes down to the fact you don't hear Applause as much on the radio! 

 

Katy still has the top banner on US iTunes, this will most likely be given to Gaga sometime later in the week or on Monday the 19th. The 19th is still being seen as the proper release. Gaga will get a full day of payola, have an interview on the most watched morning show, and premiere her video then too.

 

Applause already has a lead on Roar on Youtube. The official audio has surpassed Roar's lyric video and Gaga will continue to surpass it with her own lyric video being released in a few hours. That will continue to help Billboard and her iTunes positions. 

 

So even if Gaga falls this week on iTunes - don't worry! Applause has not gotten it's proper planned release yet. If it still doesn't do well after the VMAs, then you can freak out :P

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hughdancy

Katy and Gaga aren't on the same label tho, unless I am mistaken.

Edit: whoops, I guess they are. Why did Katy's team try and snipe Gaga with the dates then?

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Katy and Gaga aren't on the same label tho, unless I am mistaken.

 

They are both on UMG, Interscope's parent label

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Gaga is Life

Yeah there are many many very exciting and thrilling things coming. It's just the years biggest bummer that it got leaked so early. Oh Well. Just as long as it gets attention, isn't forgotten and does decently on the charts.

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MarryTheSequins

Its #2 in the UK right now and its 10.40am..Katy isnt even top20

 

I know Katy isn't an issue, it's more the fact that Ellie Goulding is #1 lmao, I think it's not too far from being #1 now lmao

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Harry

I know Katy isn't an issue, it's more the fact that Ellie Goulding is #1 lmao, I think it's not too far from being #1 now lmao

She's doing more than okay in the UK at the minute with all things considered :) especially since she basically hasn't had a decent hit here for over two years (The Edge of Glory being the last). She's only growing on iTunes so she should make it to #1 soon.

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