TaylorSwift 164,416 Posted October 1 Share Posted October 1 (edited) Global pop star Tate McRae is translating her artistic taste into the fragrance world for the first time. Created in partnership with Scent Beauty, her inaugural eau de parfum is said to sit like a “second skin,” marrying top notes of sparkling bergamot and clary sage with base notes of moss, creamy tonka and aura accord. At its heart are orange flower, Hedione, and Iso E Super, forming a subtly floral yet fruity finish designed to enhance the wearer’s pheromones. Prices range from $30 to $82, depending on size. “I’m constantly trying to walk into rooms that make me feel good, and wear clothes that make me feel good, and wear scents that make me feel like the most feminine and sensual version of myself. I am also very picky with smells and perfumes, and I connect smells to memories and eras of my life. Creating my own was very aligned with where I’m at right now. It feels like this year of my life and this time as a woman.” Scent Beauty brought in master perfumers Adriana Medina and Antoine Maisondieu to help lead the fragrance formulation, though McRae was also heavily involved — maybe a little too much, she cheekily admitted. “I honestly wanted to be at every single meeting. I wanted to be cooking up all the smells, smelling every single texture and tone, and bringing in perfumes that I was obsessed with, and talking about what I wanted people to feel,” she said. The same is true of her involvement in the bottle design, a process McRae likened to her songwriting. “I had to go through millions to arrive on a final one,” she said, calling the minimalistic milky cube timeless. “Anything too crazy or girly or decorated would not feel genuine to me.” Tate 01 will be sold exclusively on tatebytm.com, a 360-degree contextual website, first before entering Ulta Beauty’s online and in-store assortment on Oct. 18 and Oct. 25, respectively. Industry sources forecast this will be an eight-figure launch in terms of revenues, with nine figures by 2027. The scent is also slated to hit retail shelves across the globe, including premium beauty retailer Douglas and Boots in the U.K. “This shows you Tate’s ascending power as a brand and the degree to which she’s reaching fans worldwide.” Mormoris said, teasing the future expansion of the line. wwd.com Edited October 1 by TaylorSwift Vote for me: https://www.grammy.com/vote/taylor-swift 5 2 Quote Link to post Share on other sites More sharing options...
Killa 18,947 Posted October 1 Share Posted October 1 Lol flop Sorry but Who thought this ess a good idea. Go sell jeans Quote Link to post Share on other sites More sharing options...
Killa 18,947 Posted October 1 Share Posted October 1 The blandest design. Im speechless. By all this 1 Quote Link to post Share on other sites More sharing options...
princedeeblebleble 3,958 Posted October 1 Share Posted October 1 Eau de semen 10 Quote Link to post Share on other sites More sharing options...
weed 79,438 Posted October 1 Share Posted October 1 I like the concept, every pop diva needs a fragrance, but whew very boring and too expensive. Body mist would be more her vibe Quote Link to post Share on other sites More sharing options...
nATAH 58,650 Posted October 1 Share Posted October 1 of course it's white mother, what must i do? 7 1 Quote Link to post Share on other sites More sharing options...
ANVEEROY 66,791 Posted October 1 Share Posted October 1 Wtf is that name READ MY...BODY LANGUAGE! Quote Link to post Share on other sites More sharing options...
TEETHTEETH 1,847 Posted October 1 Share Posted October 1 Music stinks, but you don’t have to Quote Link to post Share on other sites More sharing options...
JohnPokerface 1,277 Posted October 1 Share Posted October 1 21 minutes ago, ANVEEROY said: Wtf is that name All I can think about is chanel no 5, could be a refference to that idk May chaos take the world! 1 Quote Link to post Share on other sites More sharing options...
Hydrangea 8,394 Posted October 1 Share Posted October 1 Her next bottle is gonna be brown Looking down at my $t loser misery Quote Link to post Share on other sites More sharing options...
CYCLOPS 6,309 Posted October 1 Share Posted October 1 2 hours ago, Killa said: The blandest design. Im speechless. By all this the blandest design by the blandest pop star, at least its consistent 2 1 1 Quote Link to post Share on other sites More sharing options...
RAMROD 118,253 Posted October 1 Share Posted October 1 It's very TJ Maxxx, doesn't exudes anything but basic (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ ⁱᵐ'ᵐᵃ ʰⁱᵗ ᵈᵉᶠʳᵒˢᵗ ᵒⁿ ʸᵃ, ˡᵉᵗ'ˢ ᵍᵉᵗ ⁱᵗ ᵇˡᵃᶻⁱⁿᵍ﹗ (*´艸｀*) ♡♡♡ Quote Link to post Share on other sites More sharing options...
NewUsername 11,816 Posted October 1 Share Posted October 1 That picture is ... something Either make it more moved/blurred or make sure it's focused correctly, this just feels very off and more like someone that doesn't know how to focus made the shot. Quote Link to post Share on other sites More sharing options...
Hadrian 2,834 Posted October 1 Share Posted October 1 it's giving dollar store nail polish rosetta stone is rolling in her grave rn 🙏🥀🥀 Quote Link to post Share on other sites More sharing options...
Killa 18,947 Posted October 1 Share Posted October 1 3 hours ago, Hadrian said: it's giving dollar store nail polish Exacto my First thought. Its a gigantic nail polish bottle. Quote Link to post Share on other sites More sharing options...
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