Tate McRae announces Tate 01

[TaylorSwift 164,296]

Global pop star Tate McRae is translating her artistic taste into the fragrance world for the first time.

Created in partnership with Scent Beauty, her inaugural eau de parfum is said to sit like a “second skin,” marrying top notes of sparkling bergamot and clary sage with base notes of moss, creamy tonka and aura accord. At its heart are orange flower, Hedione, and Iso E Super, forming a subtly floral yet fruity finish designed to enhance the wearer’s pheromones. Prices range from $30 to $82, depending on size.

 “I’m constantly trying to walk into rooms that make me feel good, and wear clothes that make me feel good, and wear scents that make me feel like the most feminine and sensual version of myself. I am also very picky with smells and perfumes, and I connect smells to memories and eras of my life. Creating my own was very aligned with where I’m at right now. It feels like this year of my life and this time as a woman.”

Scent Beauty brought in master perfumers Adriana Medina and Antoine Maisondieu to help lead the fragrance formulation, though McRae was also heavily involved — maybe a little too much, she cheekily admitted. “I honestly wanted to be at every single meeting. I wanted to be cooking up all the smells, smelling every single texture and tone, and bringing in perfumes that I was obsessed with, and talking about what I wanted people to feel,” she said.

The same is true of her involvement in the bottle design, a process McRae likened to her songwriting. “I had to go through millions to arrive on a final one,” she said, calling the minimalistic milky cube timeless. “Anything too crazy or girly or decorated would not feel genuine to me.”

Tate 01 will be sold exclusively on tatebytm.com, a 360-degree contextual website, first before entering Ulta Beauty’s online and in-store assortment on Oct. 18 and Oct. 25, respectively. Industry sources forecast this will be an eight-figure launch in terms of revenues, with nine figures by 2027.

The scent is also slated to hit retail shelves across the globe, including premium beauty retailer Douglas and Boots in the U.K. “This shows you Tate’s ascending power as a brand and the degree to which she’s reaching fans worldwide.” Mormoris said, teasing the future expansion of the line. wwd.com

 

Edited Thursday at 03:21 PM by TaylorSwift

[Killa 18,944]

Lol flop Sorry but Who thought this ess a good idea. Go sell jeans

[Killa 18,944]

The blandest design. Im speechless. By all this

[princedeeblebleble 3,944]

Eau de semen 

[weed 79,398]

I like the concept, every pop diva needs a fragrance, but whew very boring and too expensive. Body mist would be more her vibe

[nATAH 58,584]

of course it's white

[ANVEEROY 65,898]

Wtf is that name

[TEETHTEETH 1,847]

Music stinks, but you don’t have to 

[JohnPokerface 1,194]

21 minutes ago, ANVEEROY said:

Wtf is that name

All I can think about is chanel no 5, could be a refference to that idk 

[Hydrangea 8,379]

Her next bottle is gonna be brown 

[CYCLOPS 6,227]

2 hours ago, Killa said:

The blandest design. Im speechless. By all this

the blandest design by the blandest pop star, at least its consistent 

[RAMROD 118,194]

It's very TJ Maxxx, doesn't exudes anything but basic

[NewUsername 11,816]

That picture is ... something

Either make it more moved/blurred or make sure it's focused correctly, this just feels very off and more like someone that doesn't know how to focus made the shot.

[Hadrian 2,824]

it's giving dollar store nail polish

[Killa 18,944]

3 hours ago, Hadrian said:

it's giving dollar store nail polish

Exacto my First thought. Its a gigantic nail polish bottle.