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Katy to have biggest streaming week of her career


ThisGuyTony
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ThisGuyTony

IMG-6340.jpg“With Katy Perry, Capitol has one of the biggest pop artists going. What’s behind her current streaming revival?

“Her catalogue is up 70% since January. She’s the 16th largest artist on Spotify today, and this week is going to be the largest global streaming week of her career. So we are growing and growing. I put that down to brilliant cohesiveness between Katy and the team. My marketing team is exceptional. My viral marketing agency, which we have inside Capitol, is the best. Our strategy and our digital marketing is phenomenal. So really, it’s just her incredible catalogue, Katy being one of the best artists in pop history, and a whole new audience discovering these incredible songs. As we start to roll out new music, she’s in a brilliant place now. It is an entirely new global audience discovering these incredible songs.”“

https://www.musicweek.com/interviews/read/tom-march-the-music-week-interview/094279

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nATAH
8 minutes ago, ThisGuyTony said:

I put that down to brilliant cohesiveness between Katy and the team. My marketing team is exceptional. My viral marketing agency, which we have inside Capitol, is the best. Our strategy and our digital marketing is phenomenal. So really, it’s just her incredible catalogue, Katy being one of the best artists in pop history, and a whole new audience discovering these incredible songs. As we start to roll out new music, she’s in a brilliant place now.

ah, so the whole team is deluded

mother, what must i do?
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Skyana Rava
4 minutes ago, nATAH said:

ah, so the whole team is deluded

frankly,  Katy is in a shockingly good position considering her shameful past few years.

 

Delusional or not, something is really working for her and her team right now

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nATAH
5 minutes ago, Skyana Rava said:

frankly,  Katy is in a shockingly good position considering her shameful past few years.

 

Delusional or not, something is really working for her and her team right now

her old hits went viral on tiktok, that's all, nothing crazy

her actual new projects that should be getting the focus aren't making any noise, a good team would be able to muster a decent hit in the past 5 or so years

people aren't streaming katy perry, they're streaming The One That Got Away and the problem is her team think they're doing a good job just because an old hit resurfaced

her career is on life support and they're keeping the machine switched on rather than actually getting her better

Edited by nATAH
mother, what must i do?
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Lucas
38 minutes ago, ThisGuyTony said:

So we are growing and growing. I put that down to brilliant cohesiveness between Katy and the team. My marketing team is exceptional. My viral marketing agency, which we have inside Capitol, is the best. Our strategy and our digital marketing is phenomenal. So really, it’s just her incredible catalogue, Katy being one of the best artists in pop history, and a whole new audience discovering these incredible songs. As we start to roll out new music, she’s in a brilliant place now. It is an entirely new global audience discovering these incredible songs.”“

Why does it sound so much like Trump? :billie:

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Hadrian

everyone wants to see how bad the music is gonna be :sis:

why's your feed full of guys who look like me?
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Defmix100

Imagine she thinks Orlando Bloom was her curse and now that he's gone she's gonna be succeeding again

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faysalaaa

Honestly what shes doing should be taught to how to market a flop artist. Once a huge name artist start flopping and becomes irrelevant in America, they should focus worldwide like what Katy did. Jennifer Lopez did the same thing too for a while when everyone hated her.

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Kayioshka
2 hours ago, ThisGuyTony said:

IMG-6340.jpg

I bet on... I bet on... I bet on the hair of Trump :trollga:

That this new era will feel like a serie of Gothic dreams. :yennefer:

250?cb=20250204181907

In my peace era.
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loveandpeace
4 hours ago, Anderson123 said:

She has become the pop girl that is fabulous for a throwback. 

:excusemeno:

just smile :) ♡🦋
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Killa

Her new stuff might do slightly Better. We never know. 

She definetely worked hard to get where She Is now. Million events, toured, performances, tried different approaches and Styles for a comeback. Even the One that got away being viral, those are surely orchestrated by her team to help It go higher, surely. 

But alas She Will probably fail again with the new music

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