RAMROD 117,023 Posted May 31 Share Posted May 31 Sony Group on Thursday unveiled two high-end televisions that will likely be the Japanese company’s last premium sets before its storied home theater business merges with TCL Electronics Holdings next year. The Bravia 9 II and Bravia 7 II start at ¥660,000 and ¥363,000, respectively, and are being offered in a wide range of sizes, according to a statement. Sony also introduced the Bravia Theater Trio, a surround sound speaker system that competes with Sonos, Samsung Electronics and other makers of premium soundbars. All of Sony’s new products are available for preorder and will ship in June. TCL agreed earlier this year to pay ¥75.4 billion ($473 million) for a 51% stake in a new joint venture that will absorb Sony’s home entertainment unit, including Bravia televisions. The entity will formally launch in April 2027, making TVs under Sony and Bravia branding while integrating TCL’s display technology. Sony televisions have long been renowned for their proprietary image processing, which often does a better job than competing sets at matching a filmmaker’s original creative intent, down to the smallest technical details. But it’s unclear whether this signature ingredient will carry forward, and some home theater enthusiasts could be tempted to buy what they may perceive as the last true Sony TVs to come to market. https://www.japantimes.co.jp/business/2026/05/28/tech/sony-last-tvs/ (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ ᶠʳᵒⁿᵗ ᵗᵒʷᵃʳᵈ ᵉⁿᵉᵐʸ (*´艸｀*) ♡♡♡ 2 1 Quote Link to post Share on other sites More sharing options...
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