What lesson is Gaga's team going to learn from everything after Abra underperforming?

[Creyk 18,511]

This is not a crying about flop thread, but more of a productive looking forward. Abra did well outside of the US and gave Gaga good momentum. This was not enough to help the Dead Dance, which failed to capture audiences despite high-profile promo. Then Runway came, she did serve absolute excellence with that one but for some reason it did not land.

In your  opinion what takeaway should Gaga / her team take from this for her next era, or her next single launch?

[Delulu Rogers 7,631]

Release physical copies and also release the video and song on the same day, that day being Friday. None of this mid week stuff. 

[elegidadedios 4,587]

Abra did its best having under consideration the Kendrick bomb and how music was charting at the time. Her team actually planned things well. Lol.

[Juanlittlem 48,899]

Dont think things will change, Abra did its thing.

TDD and Runway got her some easy money and thats it.

[Ladle Ghoulash 46,168]

12 minutes ago, Delulu Rogers said:

Release physical copies and also release the video and song on the same day, that day being Friday. None of this mid week stuff. 

I mean, if she released Abra on Friday, she would’ve missed out on the Grammy release promo. The only real error as far as I see it is the lack of physical copies and maybe remixes.

[Starmie25 22,157]

20 minutes ago, Ladle Ghoulash said:

The only real error as far as I see it is the lack of physical copies and maybe remixes.

Her US fanbase hasn't really been "showing up" when it comes to her physical releases tbh.

[Starmie25 22,157]

Despite what some might say, Gaga is an incredible place right now in the mainstream. 

It's very hard for newer material to stick the landing with the insane flood of nostalgia type tracks from tiktok. However she had an impressive moment with MAYHEM era, DWAS and Abracadabra.

Edited 38 minutes ago by Starmie25

[Celloo Deng 56,106]

not everything she releases is going to be a smash, and that's fine 

[nATAH 55,294]

gaga is hugely and massively successful, the chart run of a single really means absolutely nothing

she had over 2 million people turn up for her concert, why does Abra or Runway's chart run matter if she has that kind of massively profitable reach

more money is made in touring than music sales so her team has no cause for concern until she starts struggling to sell out arenas

her team and the movie studio putting no effort beyond a music video into promoting Runway just makes it obvious they didn't care for its chart run, it was just a fun single to promote the movie yet people still put it in the context of a pop single released by a new, upcoming artist

Edited 27 minutes ago by nATAH

[RochesterJoannster 3,994]

Abra did perfectly fine for a song like that in the US. 

The only lesson would be to release something more radio friendly, which she won’t do.

How well is a dance song by a 40 year old woman supposed to do in the US? The US charts are always too loaded up with garbage music for anything like this to have a chance. 
 

That’s why DWAS did its thing, since it was safe and easy (not to mention a huge collab). 

[Chromanne 2,465]

Abracadabra didn't underperform. It peaked #5 in Billboard Global charts. It missed top 10 peak in the US because it was overshadowed by Kendrick Lamar's Superbowl but nevertheless it was stable in the charts and spent 20 weeks.

20 minutes ago, Ladle Ghoulash said:

The only real error as far as I see it is the lack of physical copies and maybe remixes.

I agree with the remixes but physical copies these days? Why would anyone apart from a small group of super fans buy a CD with one song that they can just hear it anywhere for free? Physical copies didn't help even DWAS much in climbing positions in chart but it was the organic increase in streams that eventually helped it to peak at #1.

Edited 21 minutes ago by Chromanne

[RochesterJoannster 3,994]

DWAS: Proof she can have a smash with success out of this world if it’s radio friendly, of course the collab didn’t hurt

Debra: Proof she can release whatever the hell she wants and it can still be a hit, against all the odds 

[RochesterJoannster 3,994]

Also #56 on the Hot 100’s year-end chart is really big for a song that never even entered the top 10! 

Keep in mind, ROM was #48 on that same chart in 2020, and that peaked at #1!

[Starmie25 22,157]

Hot take: Gaga could score 0 commercial hits going forward and I'd be absolutely content. As long as she keeps delivering phenomenal works of music like REQUIEM, HARLEQUIN, MAYHEM BALL then we're good.

Plus in the end she'll always have baseball stadiums.. 

Edited 19 minutes ago by Starmie25

[Ladle Ghoulash 46,168]

14 minutes ago, nATAH said:

she had over 2 million people turn up for her concert, why does Abra or Runway's chart run matter if she has that kind of massively profitable reach

Yeah, not sure if people recognize that being a touring force is way more important in today’s market than hit singles. So long as Gaga is recognized as an excellent live performer, she will have longevity and be commercially viable.