Nespresso announces global pop superstar Dua Lipa as new brand ambassador

[Teletubby 159,962]

Nespresso is proud to announce the appointment of Dua Lipa as its new Global Brand Ambassador, marking a striking new chapter for the brand. After 40 years of revolutionizing the way we drink coffee, Nespresso continues to push boundaries, this time alongside one of the most influential cultural icons of her generation.

 

Global pop superstar Dua Lipa is admired not only for her distinctive sound and powerful performances, but also for her influence as a modern style and cultural trendsetter. Constantly evolving, she embodies a spirit of curiosity and experimentation, values that sit at the heart of Nespresso. Long rooted in art and entertainment, Nespresso has always celebrated moments of inspiration where ideas take shape and everyday rituals become extraordinary.

 

Dua Lipa said: "I feel like I have grown up with Nespresso. There's always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room - so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun, and it's just the beginning."

 

On April 14, Nespresso will unveil Vertuo World, a new global campaign across all platforms, marking the beginning of a new creative era for the brand. Led by Dua Lipa, the campaign introduces a modern expression of Nespresso's commitment to exploration, and elevated coffee experiences. In addition to Dua Lipa's role at the forefront of this new direction, the campaign will feature a brief appearance from longstanding ambassador George Clooney, offering a familiar connection to Nespresso's heritage.

 

Edited March 18 by Teletubby

[Guest]

Omg I hope they get Gaga too. I always wanted her to be a Nespresso ambassador.

[TheFrenchGuy 4,825]

29 minutes ago, Teletubby said:

"I feel like I have grown up with Nespresso. There's always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room - so teaming up with them was really an easy decision.

I've been drinking Nespresso since I was 13 years old 

[AVeryGagaHolyDick 30,935]

Just write Dua Lipa in the title of the thread 

[NemoMyName 1,947]

clickbait in gagdaily?

[Ladle Ghoulash 45,296]

26 minutes ago, elsamars said:

Omg I hope they get Gaga too. I always wanted her to be a Nespresso ambassador.

Addison was available, but they didn’t want her 😔

[weed 78,120]

Dua Lipa is kind of the George Clooney of pop girls so it's really a perfect fit

[DESTROY UR DISEASE 18,071]

I saw the title and was expecting Miss Nsabrina 

[River 124,999]

Moving to drink tea then 

[RAMROD 115,732]

Good for her. Hope she enjoys all the coffee. She is quite a foodie, so this is a good route for her.

I have a nespresso machine that I never use. I basically bought it as house decoration cos it comes in my fave color: purple 

Not regretting it though, because it is super affordable and the lavender purple look cute in my kitchen 

For my espresso, I am using Rancilio Silvia 

[Mars 2,567]

Waste your money and pretend to enjoy subpar coffee 

[Guillaume Hamon 6,878]

At this point the only things Gaga didn't represent as an égérie was coffee or cars... 

Can't wait. 

[nkta 464]

That’s that me Nespresso 

[Junko Enoshima 4,277]

Nestle btw

[NewUsername 11,735]

5 hours ago, TheFrenchGuy said:

I've been drinking Nespresso since I was 13 years old 

You beat me to it