MTV shuts down music channels

[Nemo 4,332]

I just checked Fios TV... MTVU, MTV Classic, and MTV Live are still on, all showing videos, as of a few minutes ago.  

[Sugar Baby 921]

Despite not watching MTV in More than a decade this still hurts man especially as a millenial

MTV was where the legends were made up 

streaming truly killed everything that made pop culture so fascinating

i mean Music videos are barely impactful anymore 

Edited 5 hours ago by Sugar Baby

[faysalaaa 5,090]

They announce this every year

[Flippy 13,341]

Goodbye by the Spice Girls is so bittersweet omg

[Blackout19 13,228]

this is sad 

[Sneaky Oliver 22,471]

I think this is just a reflection on how music videos, as an art form, are truly dying… streaming platforms should come up with a way to make MVs still valod in the industry, otherwise they will soon become obsolete 

[Kayi 2,837]

I'm a Gen Z so it wasn't that much my childhood. But does it mean that there are going to be no more VMAS ceremonies ? 

[gagzus 16,455]

1 hour ago, Sneaky Oliver said:

I think this is just a reflection on how music videos, as an art form, are truly dying… streaming platforms should come up with a way to make MVs still valod in the industry, otherwise they will soon become obsolete 

I’m surprised  we haven’t entered an era of where they add music videos to streaming services and have like exclusive versions that can only be seen for a price. Imagine if they released an exclusive version of say Bad Romance with unseen footage for an extra cost on Apple Music or Spotify 

[Bronco 14,947]

2 hours ago, Sneaky Oliver said:

I think this is just a reflection on how music videos, as an art form, are truly dying… streaming platforms should come up with a way to make MVs still valod in the industry, otherwise they will soon become obsolete 

I think the issue is the style of consumption on streaming doesn't suit video formats. It's not built around active listening, it's built on passive listening so the % of people who would watch a video isn't high. 

It's the same with the way Netflix and other execs are trying to force writers etc to make shows - where everything is narrated for the passive viewer who's actually cooking while the show plays etc. 

[Bronco 14,947]

32 minutes ago, Kayi said:

I'm a Gen Z so it wasn't that much my childhood. But does it mean that there are going to be no more VMAS ceremonies ? 

I'd bet money on the regional ones disappearing over the next year or two. 

[MJVL 81]

So I guess this means that my teenage years has finally ended, it is time become an adult .

(@Economy you are in Portugal?! Bem-vindo - Welcome! )

[Elizabeth 665]

I used to love scrolling through and watching all of the music channels when I was a kid, I discovered so much music (and music videos!) this way. 

 

[Economy 51,113]

43 minutes ago, Elizabeth said:

I used to love scrolling through and watching all of the music channels when I was a kid, I discovered so much music (and music videos!) this way. 

 

Same. Especially moderate hits that are easy to miss or overlook

 

I cant tell you how many pop-rock band music videos i discovered in early 2010s that were actually good songs and videos I never would have looked up on my own

[RAMROD 111,907]

Well, they just made it official. It has died many years ago when they chose to prioritize reality shows over music (videos) 

At least VMA will still going

[MACATL 1,775]

 

Edited 1 hour ago by MACATL