Woman Hospitalized After Her Smart Fridge Showed Ads & Triggered Schizo Episode

[RAMROD 117,008]

A UK woman was hospitalized after an Apple TV+ Pluribus advert displayed on her Samsung smart fridge led her to believe someone was attempting to communicate with her.

 

https://www.dexerto.com/tv-movies/woman-hospitalized-after-pluribus-ad-on-smart-fridge-triggers-psychotic-episode-3290678/

 

[Phaye Monster 8,801]

I didn’t even realise these things had ads??? So you pay hundreds for an appliance just to get more ads??? What in the overconsumption late stage capitalism world

hope the individual involved is alright. I’d be freaked out too if my fridge started sending messages with my name on it

[Cavadour 2,704]

Pluribus is excellent.

But I concede that the story could trigger a psychotic episode in sensitive individuals! Especially if your name is Carol and your connected fridge starts talking to you !

[Lisbeth Salander 465]

There needs to be a bigger discourse in this area. A bit off topic but still - from what I understood AI sites like Chat GPT can also be very triggering for individuals with severe mental illnesses. This should be properly addressed. 

[Murakami27 8,437]

We don’t need smart appliances like fridges and toasters and microwaves. Ads invading every aspect of our lives have reached an insane level. 

[PartySick 172,448]

"My fridge was showing me ads"

"Sorry, my car needed wifi"

This is not the cyberpunk future I wanted  

Just get a normal refrigerator girl (generally speaking). Why does an appliance have to be smart when it's literal only purpose is to keep things cold

[FfFfFfFF 58,080]

New devices enabling Arianators and schizophrenia, what's new?

[Lextyr97 20,790]

Appliances should NEVER have ads. It’s a ****ing APPLIANCE. A FRIDGE. 

[SpadesToStart 3,808]

I will never buy an appliance capable of showing me ads. 

[faysalaaa 5,336]

So why buy these smart technology and freak out when they do what they are meant to do? lol

[Rahrahbitchson 23,184]

This fridge is just giving weird demonic vibes

[NemoMyName 2,186]

Korea needs to go down with BTS and Samsung.

These mfs put a BTS ringtone in my phone without my approval and i can't remove it, **** you Disgust DUI cheap ass producer

Edited December 7, 2025 by NemoMyName

[AVeryGagaHolyDick 31,899]

At first I laughed but actually it’s sad… I hope she’s okay

[PEZ 6,592]

Tbh I'm impressed with the schizophrenic woman here. She made a difficult but very responsible choice in going to A&E to keep herself safe and get her condition/medications/etc. reviewed instead of staying home with the trigger and risking her mind spiraling further. It's difficult to initialize yourself into that sort of thing when you're in that state of mind so good for her.

[Oriane 22,748]

Fridges having ads is creepy.

With that said, when I first read the story, I thought it was horrible for her, but then I saw the picture and it's very obviously an ad with the logo, CTA etc. I don't know how terrible her state must be for her to completely miss that in her panic.