Normani debuts her fashion brand exclusively on SHEIN

[Teletubby 153,360]

Normani, the renowned artist, songwriter and cultural icon, extends her artistry into fashion with the exclusive launch of her clothing brand, NORMANI, on global online and fashion lifestyle retailer SHEIN. Known for her fearless self-expression, NORMANI embodies unapologetic confidence and bold individuality, inviting everyone to embrace their power, presence, and authenticity.

NORMANI blends quality fabrics with chic, trend-forward designs to deliver effortlessly stylish pieces accessible to all. Featuring a curated mix of edgy, streetwear-inspired looks, daring silhouettes, and refined staples, the brand empowers individuals to express their unique sense of style with confidence.

"Fashion has always been about self-expression for me, the freedom to explore who you are through what you wear. SHEIN was the perfect partner for my first clothing brand because they share my belief in making style inclusive and accessible," said Normani. "I want my fans to feel empowered to express themselves without limits or worrying about the price."

This launch marks the start of a year-long partnership between NORMANI and SHEIN, with multiple brand drops planned exclusively on SHEIN. The dynamic collaboration is just beginning, with upcoming releases set to introduce new designs, statement pieces, and seasonal favorites. Fans can expect each launch to push boundaries and redefine what accessible, iconic fashion looks like.

Shop NORMANI exclusively on SHEIN.com

prnewswire.com/news-releases/normani-debuts-her-first-ever-fashion-label-normani-exclusively-on-shein



“I feel like I’m in such a creative and a sweet spot right now coming off of Dopamine, but also entering a new chapter in my life,” Normani said while discussing the launch of her first-ever fashion brand with SHEIN.

“[SHEIN] allowed me the opportunity to be as involved and as creative as possible,” the “Candy Paint” singer explained. “I really just wanted to have this collection represent what Normani stands for, and things that I just naturally gravitate towards and would typically wear day to day. I’m really proud of this collection.”

Normani notes that the collection, the first of multiple, year-long brand drops planned exclusively on SHEIN, features “a lot of browns [and] earth tones,” which the singer loves to wear. The former Fifth Harmony member had affordability in mind when she began designing the label, which is partially inspired by ‘90s and Y2K fashion.

“I’m a ‘90s girl, early 2000s. There’s some of those influences in there,” the singer dished. “It was really important for me — just because I understand the climate that we’re in — I wanted to make sure that it was affordable for my fans, especially considering everything going on and taking place in the world today. I wanted to create a luxury, but affordable brand.”

“All of our pieces, they really represent every type of girl out there; every woman out there,” she shared.

Edited 53 minutes ago by Teletubby

[RAMROD 111,285]

Will she ever not gonna set herself up? 

[Blackout19 12,665]

wow

[4th Time Around 4,641]

[PunkTheFunk 124,738]

22 minutes ago, Teletubby said:

“All of our pieces, they really represent every type of girl out there; every woman out there,” she shared.

Even the women who made these clothes in a sweatshop for $2 an hour.

[Ophelia 4,883]

khia’d too hard