Rolling Stone: Ava Max's album still set for release, despite singer's absence

[TaylorSwift 162,902]

It’s safe to say that Ava Max fans are more than puzzled by the pop star’s rollout for her album Don’t Click Play. Since a Fourth of July performance and a single release on July 1, Max has largely vanished from social media and has shared little to no promotional posts to build anticipation for the record.

Despite her seeming disappearance online, sources close to the project confirm to Rolling Stone that Don’t Click Play is still coming soon. “Ava’s third studio album is in fact still set to be released on August 22nd,” one source says.

In recent weeks, fans have been posting reaction videos and questioning the lack of promotion from Max. One fan questioned on TikTok, “Does Ava Max know she is supposed to release an album next week?!” Another pointed to the cancellation of her Don’t Click Play tour, which was set to kick off in L.A. next month.

Max’s last post came on July 7, featuring a carousel of selfies, memes, and a photo of herself at rehearsal. “Ava, are you alive? Love u and impatient for DCP,” commented one fan under the post recently. “Where are you queen? I miss you,” wrote another.

Ironically, this is the first time that Max has not postponed an album release. Both her debut LP, Heaven & Hell, and her sophomore album, Diamonds and Dancefloors, were pushed back because of leaks. “I have a lot of demos I’ve written that are not finalized records, and I’d appreciate it if you stop leaking these records like this one,” she said in January.

Yesterday, her fans noticed that she liked Taylor Swift's announcement:

 

[Jill 31,812]

She just performed at IKEA the other day but no one noticed..

[timdrake 2,210]

Glad it's still coming. I can't imagine postponing it would do anything to create more buzz. We've already heard 3 of the songs, just let it come out plz

 

and as I've said 147 times, I'm dyyyying to hear the final version of World's Smallest Violin

[popkulture 649]

This marketing is craaaazy genius because the way nobody will click play.... 

[Lord Mayhem 3,509]

11 minutes ago, popkulture said:

This marketing is craaaazy genius because the way nobody will click play.... 

She's living her art...

Don't Click Play? 

How bout don't promote album...

[AddMeOnMYSPACE 2,097]

Kim Petra, Ava Max, Sabrina Carpenter 

 

There's too many, I'm getting confuse