Karol G to headline Halftime Show in São Paulo

[TaylorSwift 164,425]

The Grammy award-winning musician will headline a halftime show during YouTube’s first exclusive NFL broadcast next month, which will stream live from Corinthians Arena in São Paulo, Brazil on Sept. 5. That’s the NFL week 1 matchup between the Los Angeles Chargers and the reigning AFC-winning Kansas City Chiefs.

“This year has been truly rewarding, and the timing of this opportunity — to be part of such an important moment like YouTube’s first-ever NFL live broadcast — is perfect,” the singer shared in an exclusive written statement. “With my latest album ‘Tropicoqueta,’ I set out to represent the many facets of my Latin culture, something I’m incredibly passionate about in everything I do. I’m excited to bring that same energy and pride to this global stage and honored to continue elevating Latin culture on such a monumental platform.”

It’s a natural pairing. Karol G is a global superstar, American football is growing in popularity worldwide, and many of the world’s most ardent music fans call Brazil home — it’s one of the many reasons “Come to Brazil” has become a stalwart meme, a three-word stand-in for the ultimate expression of fandom.

“Our goal is to highlight the excitement and Americana of the NFL, but do this thoughtfully in a way that plays to local cultures, practices and traditions,” said Tim Tubito, senior director of global game presentation and entertainment at the NFL.

Booking Karol G “not only excites our fans and pays homage to their culture in South America, but has an impact on a global scale,” he added. “We hope all of our fans are ready for a historic celebration.”

The game is free to stream for fans across the globe, exclusively through YouTube and YouTube TV. It begins at 5 p.m. Pacific / 8 p.m. Eastern / 9 p.m. BRT (local time). A pre-show kicks off an hour earlier.

apnews.com/

 

[Economy 53,219]

When I think of Carol G I always imagine another Rita Ora i dunno why...

 

Both feel irrelevant yet somehow very known at the same time

[Plastic Flower 5,589]

23 minutes ago, Economy said:

When I think of Carol G I always imagine another Rita Ora i dunno why...

 

Both feel irrelevant yet somehow very known at the same time

Difference is that Karol is actually relevant and not meme material  she's one of the biggest names in LATAM today. 

[nATAH 58,655]

SAO PAULOOOOO 🇧🇷🇧🇷🇧🇷🇧🇷🇧🇷

[Juanjo 2,297]

Latinos in da house! Mi gente Latinoooo! I don’t love Carol G’s music, but what she has accomplished as a solo Latin singer is out of this world. Congrats, Carol G! 

[llemesm 2,202]

Love this!