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MAYHEM debuts at #1 on Billboard 200 with 219k


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banjosnap
12 minutes ago, andy232000 said:

I don't get how HDD can report numbers and then miss the mark. They usually do good with predictions but as soon as its Gaga, they miss. 

219k is honestly quite bad given the amount of promo investment done. At least there was no competition, so for narrative purposes the album is still #1. But any other week we could’ve endured a big disappointment.  

Its so interesting to see the comercial success Mayhem is having. A #1 hit single, then an underperforming single with Disease, then a moderate hit with Abracadabra. Also a #1 album with low sales, but 10 songs (the biggest of her career) charting on the Hot 100. 

Its like she’s totally winning and not at the same time its si funny to me

Are you joking? This is funny, so you must be.

Several times it's stated that this is the biggest album sales in over 6 months, that the actual sales vs streaming split gave her various career bests, she is having a resurgence in popularity and the record has critical acclaim.

If youre hoping for massively frontloaded sales followed by a huge drop off, I get your point, but what does that do for the album's legs besides stop it dead in its tracks?

Or are you just of a generally negative outlook? Genuinely curious.

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andy232000
3 minutes ago, Anderson123 said:

Chromatica was also helped by tour bundles which counted as sales back then and for an album released during COVID and the George Floyd mess it did amazing numbers. 

Mayhem is doing pretty well and people that are not massive fans are definitely paying more attention to Gaga than they did with the last pop era under pandemic circumstances. 
 

Im so tired about the tour bundle narrative. 
 

Yes, Mayhem did not have tour bundles, but it had a massive rollout, promo spots, a #1 hit single, over 145% increase in monthly listeners and critical acclaim. Gaga’s image is also more healthy. Mayhem should’ve matched Chromaticas range and make at least 260-280k. Fans can say all they want, but sales wise, Gaga is lukewarm. 
 

it doesnt mean she cant be commercially successful, but her numbers are Tour-focused. Not album/single-focused 

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Mayhemica
16 minutes ago, andy232000 said:

I don't get how HDD can report numbers and then miss the mark. They usually do good with predictions but as soon as its Gaga, they miss. 

219k is honestly quite bad given the amount of promo investment done. At least there was no competition, so for narrative purposes the album is still #1. But any other week we could’ve endured a big disappointment.  

Its so interesting to see the comercial success Mayhem is having. A #1 hit single, then an underperforming single with Disease, then a moderate hit with Abracadabra. Also a #1 album with low sales, but 10 songs (the biggest of her career) charting on the Hot 100. 

Its like she’s totally winning and not at the same time its si funny to me

Just enjoy the music :icant:

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ImMatt
16 minutes ago, andy232000 said:

Its like she’s totally winning and not at the same time its si funny to me

I've thought this for a while...it's like we're in a permanent state of glass half empty/glass half full. 

I just prefer to focus on the good, and a no.1 is still great :pawsup:

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andy232000
Just now, Mayhemica said:

Just enjoy the music :icant:

I am. Cant stop streaming the album. It gets better with every listen :bradley: she put crack on it

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freebit

Of course. :applause: to another #1, 17 years into her career. Pretty great seeing as pop longevity isn't a given, and only applied to a handful. 

I'm surprised how HDD was way off, though I guess I shouldn't be as they've been overestimating numbers for various artists lately. 

I think unlike Joanne and Chromatica, she has way more potential hits and thus, ways to give the album longevity. With the former two, we knew they were pretty much done promotion-wise because there were no more potential earworms for the GP. The question here is, will she, or the label keep on like this is Joanne or Chromatica, or lean into possible hits? 

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Mr S

They're a bit underwhelming considering the hype, DWAS, promotion, and monthly listeners. Hopefully it serves longevity.

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highwayunic0rn

Maybe I’m being one of those overly positive people, but I’m just happy we’ve got this great album plus lots of promo and concerts coming up! The fact it’s #1 is a bonus, she’s done similar to Beyoncé numbers. I feel like this album with have more longevity especially if the tour is coming later on.

Edited by highwayunic0rn
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Mayhemica
Just now, andy232000 said:

I am. Cant stop streaming the album. It gets better with every listen :bradley: she put crack on it

Happy to hear, but sales and numbers shouldn't really be our concern. She does no promo and little managers wonder why she's not interested in the era, then she goes all out with promo and everyone's calling her "promo sensitive" or disappointed there's not enough sales reaped :icant:

This is why I love indie fanbases so much, they just appreciate the new music without caring too much about rollouts and numbers.

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CyanDante

1 page in and people have started complaining :alsemanche:

I'm not very good with Social Mediaᵀᴹ
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Gagasdisease

On one hand this is good, numbers are solid, critics love the album and I personally don't care about any of it because it's my favorite album since BTW...

BUT on the other hand, I was expecting higher numbers since DWAS is still #1 and because most of her fans seem to love it so I was expecting US monsters to buy more... :koons:

I do hope they're playing the long game though, Abra can still reach top 10 in the US with radio and some push, and many other songs have the potential to become hits with good videos and Tiktok push in the future...

Also when she announces the tour (presumably), she'll benefit for tour bundles too... The album is SO great that I think we were all hoping for better numbers but there's a lot of potential for longevity, and Grammy's if her team plays it right :vegas:

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Chromatix

We did it kids 

Gaga’s seventh #1 album in the US ❤️

Harlequin stan 🃏
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Ziggy
36 minutes ago, andy232000 said:

I don't get how HDD can report numbers and then miss the mark. They usually do good with predictions but as soon as its Gaga, they miss. 

219k is honestly quite bad given the amount of promo investment done. At least there was no competition, so for narrative purposes the album is still #1. But any other week we could’ve endured a big disappointment.  

Its so interesting to see the comercial success Mayhem is having. A #1 hit single, then an underperforming single with Disease, then a moderate hit with Abracadabra. Also a #1 album with low sales, but 10 songs (the biggest of her career) charting on the Hot 100. 

Its like she’s totally winning and not at the same time its si funny to me

Bc no one is unless you’re a fresh viral success lol. The charts are super cooked for that these days. I think it’s more important to look at the long game and this is an album with a lot of legs to it. It can go far even during peaks and dips which we’ve already seen even before the drop

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StrawberryBlond
13 minutes ago, Anderson123 said:

Chromatica was also helped by tour bundles which counted as sales back then and for an album released during COVID and the George Floyd mess it did amazing numbers. 

Mayhem is doing pretty well and people that are not massive fans are definitely paying more attention to Gaga than they did with the last pop era under pandemic circumstances. 

Forgot about bundles, so yeah, that's partly why albums sold so much better back then. And the world was in such a crazy place that it was amazing it did as well as it did. She's also a much bigger streaming force and streaming almost matters more than album sales these days. Most people stream singles and albums as oppose to downloading them now. So that amazing 219 million stream opening week is a lot more telling than copies sold and more than makes up for the lower album sales figure. Chart position means even less than it used to nowadays because streaming's where it's at. And definitely the locals are a lot more interested in Gaga right now as getting her songs to hit status has never been down to the fans alone. She's not been this cool and relevant in a long time. We're close to Beyonce level resurgence as she approaches her 40's which is amazing. 

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whoresup

Mayhem

136k pure sales 

108.05 million streams 

Total: 219k


Chromatica 

205k pure sales 

87 million streams

Total: 274k

 

Has it been published anywhere how many of Chromatica’s debut sales were from ticket bundles? 

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