Bebe Rexha partners with Dove to show real beauty doesn't need a retake

[Teletubby 145,400]

 

Dove is partnering with singer-songwriter Bebe Rexha and a host of global influential voices, to help women break free from the pressure of curated perfection on social media. Introducing #ShareTheFirst – a global movement inviting women to free themselves from perfection, to celebrate authenticity, and to share the real first photo, before they found "the one."

New research from Dove reveals the pressure to present a 'perfect' image, with 8 in 10 US women taking up to 50 photos of themselves before finding the perfect 'one' to post. Findings also revealed that nearly half of women admit to spending over 10 minutes deciding whether to post, share, or delete a picture of themselves.

This continuous cycle of retaking, filtering, and tweaking photos can overshadow the joy of capturing real, spontaneous moments, with 6 in 10 women not posting special moments simply because they did not like how they looked.

As someone who understands the pressures of social media and the expectation to present a flawless image, Bebe Rexha, like millions of women worldwide, is embracing the power of authenticity and self-expression.

"The best moments in life aren't staged or filtered, they just happen. But when you're in the spotlight, there's so much pressure to look perfect all the time," says Bebe Rexha. "That's why I'm so excited to team up with Dove to celebrate real, unedited beauty, the kind that comes from being unapologetically yourself the first time around and just living in the moment."

source

[A Fried Egg 8,408]

Dove has been marketing diversity and natural beauty a lot in the west for the last decade. 

But travel to East Asia and every Dove product: Skin whitening.

[Head Empty 24,943]

38 minutes ago, LeafBug said:

Dove has been marketing diversity and natural beauty a lot in the west for the last decade. 

But travel to East Asia and every Dove product: Skin whitening.

And also universally, as with any beauty brand:

"You're perfect as you are (*) ❤️❤️❤️"

 

...

 

(*) "As long as you use all of our products you ugly wh*re"

Edited March 13 by Head Empty

[OliviaRodrigoStan 6,031]

If Dove approached me for a campaign, it'd be a wakeup call, cause their whole branding is kinda being ugly . But money is money I guess, get that coin Bebe

[elegidadedios 1,917]

I love how Rita Ora is showing us another side of her