Did Interscope Agree To Heavily Promote LG7 To Keep Gaga?

[faysalaaa 5,299]

I think they always wanted to promote her, and she doesnt want to.

[Bronco 22,280]

20 minutes ago, Bradley said:

When has Gaga never been invested in a project she created?

She has always seemed extremely passionate about every era. The only times when fans talk about lack of promo is usually caused by unforeseen circumstances.

Have you not seen the multiple interviews where she's spoken about how bad she felt mentally during Chromatica?

How a lot of the album was driven forward by her collaborators like Bloodpop when she was basically just crying at the piano?

 

[Jill 31,540]

2 hours ago, Abramovic said:

She renewed before. I think her gift from Interscope was actually the horse “Arabella” back then. If I remember it correctly. 

I think they gifted her Arabella and also a private jet, but I'm not sure about the latter.

[Bradley 59,962]

40 minutes ago, Bronco said:

Have you not seen the multiple interviews where she's spoken about how bad she felt mentally during Chromatica?

How a lot of the album was driven forward by her collaborators like Bloodpop when she was basically just crying at the piano?

She was talking about her difficulties in life prior to creating Chromatica (which was more related to fame than music), and that the album kept her going and saved her. She mentioned so many times the liberation of having created the album.

It's the fame part that put her off, never has it been music or Chromatica.

[nATAH 55,411]

3 hours ago, Bronco said:

Honestly I think the main difference is how invested she is. 

exactly this, i think she looks for a healthy balance between promo and performing

[AVeryGagaHolyDick 31,163]

3 hours ago, Bronco said:

Honestly I think the main difference is how invested she is. 

Yes, and because the music’s actually great this time

[StrawberryBlond 15,404]

There's no evidence that this is her last album with Interscope. It was confirmed she renewed it around Joanne and they gifted her Arabella as a sweetener. As this was before she smashed with Shallow, ROM and DWAS, it already shows that she was doing great in their eyes but with those hits under her belt since, they'll definitely want to keep her. Artists can keep on the same label for years if they're successful enough, Pink said she renewed with RCA in a deal that will last many years and basically said she's with them for life and she's done 6 albums with them overall, including a side album and greatest hits. Gaga is top tier at Interscope, they'll want her around.

I think they're supporting it because they realise the music she's making could genuinely smash. If an album is commercial, a label will be all too happy to promote it as it would be a waste otherwise. Chromatica plans were also scrapped due to the pandemic so this is making up for all that. It's also Gaga's first solo album in nearly 5 years, she'll naturally need a big push after being away that long. And it's clear she has plans to take a break after this to pursue marriage and children, so Interscope are going all-out to make sure they can make every last drop of money with this era before she heads off for another 5+ years.

[Ssssandcastle 0]

On 2/8/2025 at 1:42 AM, palma said:

Yes, she renewed just before Joanne, and they gifted her Arabella (RIP). She initially had a deal of 5 albums I think, and she renewed for 4 more so she should still have 2 more to go. I don't think she'll ever leave interscope (and imho she shouldn't).

Wait, if she renewed before Joanne, does that mean the contract will keep going until she finished LG12?

[monstertoronto 11,346]

She was depressed when she made Chromatica. She had to be coaxed and convinced to do it. Mayhem on the other hand was created during the happiest moment of her life and you can see and hear the joy she had in making it. Her whole heart is in it this time. (I still love the good sis Chromatica too tho) 

[pucihendzap 357]

Chromatica was supposed to be heavily promoted but covid cancelled these plans last minute 

[Fish 6,252]

yall will need to stop coming up with excuses for chromatica

[palma 8,905]

3 hours ago, Ssssandcastle said:

Wait, if she renewed before Joanne, does that mean the contract will keep going until she finished LG12?

I think LG9 or 10 

I don't exactly recall if Interscope considered LG2 (TFM) a full album in the contracts or not.

[lastpopicon 37,264]

 

[MountainMonster 2,362]

Obviously not since it’s two major campaigns were paid for by Mastercard and Netflix. 

[Economy 52,495]

Tbh I wonder if she agreed to a large tour to gain more promo this era