Wicked Movie Is Popular Among Women.

[RAMROD 104,101]

 

Demos on Wicked are 72% women with 6% between 13-17, 25% between 18-24, 32% between 25-54 (the biggest demo), and 38% of the audience over 35. Diversity demos are 54% Caucasian, 21% Latino and Hispanic, 13% Black and 8% Asian. PLF screens and some Imax are delivering just over a third of the weekend to Wicked‘s business. The Ariana Grande and Cynthia Erivo movie is playing best in the East but pretty even across the country with AMC Universal Citywalk the highest grossing multiplex in America with $197K so far. Universal is forecasting a $165M global opening weekend for Wicked at this point in time.

In regards to Wicked, it’s technically the first tentpole to be sold on the back of Ariana Grande and she’s got something that Harry Styles, Lady Gaga and for that matter Madonna and Cher can’t brag about: a $100M-plus opening movie. The musical is also hands down Cynthia Erivo’s best opening ever at the box office. PostTrak says that moviegoers went to Wicked because of both stars at 39% versus 29% who said it’s part of a franchise they love.

 

Originally, remember, Moana 2 and Wicked were playing a game of chicken on the Wednesday before Thanksgiving, essentially, cannibalizing their heavy female audiences. I understand that Disney and Universal executives were encouraged by their partners that one should move, in order to create another Barbenheimer weekend. Wicked was the wiser. And from what I’m told, movies that open in the pre-Thanksgiving period always have the potential to post bigger grosses: Realize that the biggest opening over the 5-day Wednesday through Sunday Thanksgiving stretch is Disney’s 2013 Frozen with $93.5M. Disney didn’t want to move Moana 2 to this weekend as they are beholden to their traditional Thanksgiving eve launch for animated titles. With these platinum exits for Wicked of A Cinemascore and 92% PostTrak positive and 80% definite recommend, the witches movie has enough magic to pull it through the holiday. Had Wicked stuck to its Wednesday opening, and Moana 2 moved to Friday, then the Universal musical would have had a hard time going in the wake of the big Disney sequel.

Why are both of these movies slightly lower? Both at 2 1/2 hour-plus are very long, and when you release a movie of that length during the holiday spread of November and December, people generally want to plan their trip to the cinema and get the best seats. As far as Wicked coming in under $130M, and hopefully nothing less, that boils down to the industry’s forecasting error on female-driven titles: With presales so massive on Wicked at $30M, it’s not an exact science determining if they’re all showing up on day one.

Wicked gets an A CinemaScore, a grade that’s up there with other Broadway feature adaptations such as Les Miserables (A), Chicago (A-), Annie (A-), Mamma Mia(A-) and higher than Into the Woods (B). Gladiator II gets a B versus the original 2000 movie’s A. Still, moviegoers like the latter with 84% on Rotten Tomatoes audience meter and 4 stars on PostTrak with a strong 64% definite recommend.

https://deadline.com/2024/11/box-office-wicked-gladiator-ii-1236184897/

 

[RAMROD 104,101]

Those who might be asking, cinemas hires marketing and analytics companies that hire people to go to the theater and count.

And there are meta analysis techniques that can identify the sex of a credit card user and also by the profile of cinemas loyalty membership.

Every useful informations are recorded. And yes, this is legal 

[robboadam 1,935]

[River 104,815]

you spelled "gay man" wrong

[Red 94,449]

The movie is a huge metaphor for the mistreatment of oppressed demographics so duh 

[skaxboy 4,384]

3 hours ago, RAMROD said:

Ariana Grande and she’s got something that Harry Styles, Lady Gaga and for that matter Madonna and Cher can’t brag about: a $100M-plus opening movie.

[bionic 41,820]

I'm surprised. Its actually a very anti-feminist film when you think about it. But I guess that resonates with a lot of women these days unfortunately

[Borisapillar 8,189]

well yes