Taylor Swift Effects, Superbowl Is The Most Watch Ever Since Moon Landing Broadcast

[RAMROD 109,837]

Super Bowl LVIII was the most-watched television broadcast in a generation.

Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records.

The highly anticipated showdown in Las Vegas surpassed the previous most-watched Super Bowl in history, a record set just last year when the Chiefs mounted a second half comeback to defeat the Philadelphia Eagles in front of 115 million viewers. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing.

The game, which aired on CBS and the Paramount+ streaming platform, was also simulcast in Spanish on Univision, as well as a kids-centric telecast on Nickelodeon.
 

The record-breaking Super Bowl capped a strong season for the NFL, which had already blown past viewership records in the weeks leading up to its epic conclusion at Allegiant Stadium, with the NFC championship game on Fox averaging 56 million viewers and the AFC championship game averaging 55 million on CBS.

The massive Super Bowl audience was likely the confluence of several factors, including that the showdown went into a thrilling overtime quarter in which the Chiefs scored the game-winning touchdown with just seconds left on the clock. In the crowd was also pop superstar Taylor Swift, who has generated heightened interest around the Chiefs due to her ongoing romance with tight end Travis Kelce. Swift’s attendance at games has lured in legions of her young and often female fans, helping the NFL tap into an additional viewership market.

“She is without a doubt incremental to audience on the NFL,” Bob Bakish, the chief executive of CBS parent company Paramount Global said last week in a Bloomberg interview. “She’s a great addition, widening the net of the NFL viewer even further.”

The league has leaned heavily into Swift’s presence at games, with broadcasters often panning television cameras to catch her reactions to the event. The Super Bowl was no different. Throughout the broadcast, CBS’ cameras cut away to Swift, showing her cheering on Kelce while donning Chiefs paraphernalia. After the Chiefs clinched the championship, Swift and Kelce embraced on the field, kissing before the cameras.

 

 

https://amp.cnn.com/cnn/2024/02/12/media/super-bowl-lviii-ratings/index.html

Imagine doing that just by attending an event. She's not even doing anything important!

This decade is really her peak

Imagine when she is finally filling the Half Time slot in near future

[63grekke 1,440]

[Anderson123 38,678]

Imagine when she does the halftime show.

[julz 7,357]

True..the TaylorBowl will be the true break of the Internet i fear. It's gonna be like moon landing event but over the web...And should be next year while this hype or momentum for her is still there.

[RenegAde 19,474]

They make same bogus claim about every Superbowl being the "most watched" something or the other. I'm calling BS 

it's starting to seem like a marketing ploy to boost the shows relevancy and viewership.

[RAMROD 109,837]

1 minute ago, RenegAde said:

They make same bogus claim about every Superbowl being the "most watched" something or the other. I'm calling BS 

No they're not. Post receipts.

 

[Red 98,180]

I’m sorry for all the swifties that had to go through the game and Usher’s performance

[Bronco 12,016]

Yo can she start turning up to some rugby matches in the UK? We've had 3 premiership teams go bankrupt so could do with the boost 😅

[Economy 50,095]

How often did the camera go to Gaga?

[Starmie25 19,033]

My bet is Taylor will perform next year for halftime 2025! 

And Gaga for Fifa 2026 

[Nickypie101 1,580]

15 minutes ago, Economy said:

How often did the camera go to Gaga?

Probably like 4 times compared to Taylor every play 

[Tinnitus15 51,592]

4 minutes ago, Nickypie101 said:

Probably like 4 times compared to Taylor every play 

Taylor  had 54 seconds screen time. So she wasn’t shown that often 

[Bronco 12,016]

5 minutes ago, Tinnitus15 said:

Taylor  had 54 seconds screen time. So she wasn’t shown that often 

54 seconds of screen time and about 10 seconds of that is her chugging a drink like a sorrority girl. 
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[Tinnitus15 51,592]

Just now, Bronco said:

54 seconds of screen time and about 10 seconds of that is her chugging a drink like a sorrority girl. 
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Love my mother but she needs to act properly. That was 

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44 minutes ago, RenegAde said:

They make same bogus claim about every Superbowl being the "most watched" something or the other. I'm calling BS 

it's starting to seem like a marketing ploy to boost the shows relevancy and viewership.

I'm pretty sure 2021 was a big low for viewership and it was definitely in the headlines, so no they all aren't the most watched. It changes year by year depending on the teams and usually the halftime performer. 18 and 19 were down, but 20 was up. Obviously has a lot to do with Justin and Maroon 5 vs JLo/Shakira.