Ariana: No more singles before album release

[Stef 61,589]

 

[Guest]

That's a shame I was hoping for more bops. I love 'Yes and?'.

[artdoll 45,964]

That's fair. This'll just build up more hype for the album! I really love yes, and? so I'm excited to see what's to come!

[SOOOON 535]

hmm, sounds like her team made this decision because of the UMG-tiktok situation.

[palma 7,781]

some surprises meaning gaga remix coming on the album release day to maximize streams iktr! 

[robbiemalik 780]

Didn’t care for yes and, I was hoping for at least 1 more single, hoping the album is good. The rollout for this album is lacking.

[Reject False Icons 4,763]

I’ve seen this film before 

there will only be another single dropping near the album release and they will wrap up everything 

 

[monstertoronto 9,576]

Did she announce the release date already? I’m too lazy to look it up. Is it around when Taylor is releasing? 

[Teletubby 145,647]

4 minutes ago, monstertoronto said:

Did she announce the release date already? I’m too lazy to look it up. Is it around when Taylor is releasing? 

it's out next month on march 8

[Anderson123 37,859]

Fair enough. I remember thank u next having the title track and 7 rings out, then she released break up with your girlfriend during album release week and that was it. Can’t wait to hear the whole album from start to finish! Hope the wait is worth it, it’s one month. 

[Radio Ga Ga 5,671]

I love how communicative she is to her fans about what to expect

            

[LukiiGleek 189]

man all these artists feeding their fans 

[RAMROD 107,994]

Wondering if she decided to have a muted era so that her movie that scheduled for release end of this year will be a big boom? 

[LOVEDRUG 10,490]

2 hours ago, Anderson123 said:

Fair enough. I remember thank u next having the title track and 7 rings out, then she released break up with your girlfriend during album release week and that was it. Can’t wait to hear the whole album from start to finish! Hope the wait is worth it, it’s one month. 

she released imagine prior to the release of the album too, and honestly i feel like this shows the crux of the issue. releasing one single before the album isn't particularly egregious, but previously artists would almost always release a promotional single too, something that's dying out and thus making release cycles feel less interesting,

[Ronnie 5,922]

Which means yes, and? underperformed so they’re not sure which direction to go in so instead they’re dropping the whole album and seeing which song sticks and they’ll drop that one.