Adele to tour for her next album but doesn't plan to write it for quite some time

[Teletubby 148,595]

 

[SimonBaetens 8,447]

Omg she will come to my cardboard box? How generous of her!

[River 116,164]

LG7 is safe

[NymphetaGold 321]

aham honey

[OMonster 14,675]

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

[AsleepOnTheCeiling 6,252]

18 minutes ago, OMonster said:

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

I just feel like her sound doesn't evolve much. You could put Rolling In The Deep on any of her albums. Rihanna could drop an album tomorrow and it'd be over for everybody else for a good 8 weeks. 

[Ziggy 11,747]

21 minutes ago, OMonster said:

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

It’s not really a strategy, it’s a preference lmao Adele doesn’t really care too much about commerciality and never has. Her blow up was a fluke moreso than an inevitable thing 

that’s also the thing with Taylor, though. It’s content these days. Not music. It’s re release after re release that barely sound different just to get renewed interest and stream more. Like yeah Taylor changed the game (unintentionally imo) in a bad way by making a content farm out of the artist album cycle. Now it’s TV with the blue, red, and green vinyls, target exclusive t shirt, laptop stickers and whatever else. Shes not solely responsible for this but what were mostly things for super fans before became almost material you *had to have to be a swiftie. And aaaaall of this without even saying a thing about the music itself. So yeah I think her and Adele kinda sit on opposite ends in that regard. Taylor is THE brand and the marketer. Adele basically couldn’t give af bc her becoming big was sorta by accident anyway. 

[Teletubby 148,595]

7 minutes ago, TortureMeOnReplay said:

it'd be over for everybody else for a good 8 weeks. 

2 max

[River 116,164]

57 minutes ago, OMonster said:

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

tbh most of the established artists don't really care about a taylor-level of success, they release music when they want, how they want, they do it for the fans, if the gp likes it, why not, but the race for the #1 is very much irrelevant now in the streaming era.

She can release a masterpiece of a single, she will have a lot of streams but then Ben Shapiro will snatch the #1

[elijahfan 26,027]

1 hour ago, OMonster said:

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

She touches a lot more people than your usual pop stan, so I think it's pointless to judge her work in these standards.

[Red 97,978]

Wasn’t there a bunch of rumors she had a new album coming?

[Lextyr97 19,869]

1 hour ago, OMonster said:

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

I disagree. I think 30 was just meh album, not seen as such only because she’s Adele

[AsleepOnTheCeiling 6,252]

17 minutes ago, River said:

tbh most of the established artists don't really care about a taylor-level of success, they release music when they want, how they want, they do it for the fans, if the gp likes it, why not, but the race for the #1 is very much irrelevant now in the streaming era.

She can release a masterpiece of a single, she will have a lot of streams but then Ben Shapiro will snatch the #1

It's hard to back this take up though. A lot is tied to the chart success of singles/albums. Gaga's international release is contractually tied to her BB chart. Interscope isn't required to release her songs beyond the US unless she places in a particular ranking on the BB200. They will because they know she's profitable but they don't have to. Radio/MV/streaming deal budgets are also tied to chart success. Artists don't necessarily care about a Taylor level of success but they still care about streams and charts because it creates leverage for them to release to a wider audience with higher budgets and control. 

[River 116,164]

2 minutes ago, TortureMeOnReplay said:

It's hard to back this take up though. A lot is tied to the chart success of singles/albums. Gaga's international release is contractually tied to her BB chart. Interscope isn't required to release her songs beyond the US unless she places in a particular ranking on the BB200. They will because they know she's profitable but they don't have to. Radio/MV/streaming deal budgets are also tied to chart success. Artists don't necessarily care about a Taylor level of success but they still care about streams and charts because it creates leverage for them to release to a wider audience with higher budgets and control. 

Interscope is not distributing her albums outside of the US because Polydor does that, she may be signed to Interscope but she's still under Universal Music Group umbrella.

Of course they care about some success, especially new artists, but artists like Adele, Gaga, Bey and so on cares less, their promo is different and very minimal compare to new artists.

 

[dberrin 904]

1 hour ago, OMonster said:

I feel like a lot of the hype around Adele has died down. The strategy of releasing every five years is one that doesn't really work anymore. I think people find it irritating instead of hype-inducing. 

Taylor really changed the game in this regard. She is evidence that if you service a fanbase with regular, high-quality content, you'll hit new peaks. 

I think if Adele were to release a follow-up to 30 now, there would be a lot of excitement because of the shock.

The novelty of the five year gap just isn't there anymore.

I don’t agree, lest wait and see when she releases. You cannot compare Adele’s sales to Taylor covid albums, which sold great but is nothing in volume compared to what Adele did previously.

It is two different strategies, we ll just have to wait but I don’t think the hype is down around Adele at all.