87% US Gen-Z Are Using iPhones, 70% Subscribers Of Spotify, New Survey Shows

[RAMROD 116,991]

Apple products have a tight grip on American teenagers, new Piper Sandler research suggests.

In the investment bank's 46th semi-annual report on consumer trends of young people, researchers surveyed 9,193 US teenagers — whose average age was 15.7, with an average household income of $70,725 — to understand where teens spend their money.

Researchers found that among Gen Z, Apple rules: Out of the thousands of teenagers surveyed, 87% said they own an iPhone, and 88% of them expect the iPhone to be their next phone.

The popularity of the iPhone among teens, researchers say, may be a good sign for Apple's bottom line. After all, if nearly 90% already own an iPhone — and a similar percentage says they're going to buy one for their next phone — then that's a habit that's well-ingrained.

And it's not just the iPhone that Gen Z is using. The report says 42% of teens were found to have used Apple Pay, the tech company's cash transfer app. And 34% of teen respondents said they own an Apple Watch. 

Apple was the No. 1 watch brand among upper-income teens, according to the report, beating the likes of Casio, Garmin — and even Rolex.

Yet, when it comes to teens, there is one Apple product that's apparently not resonating: its music-streaming service.

While more than 70% of teen surveyed used Spotify to listen to music over the last six months, less than 40% of teens were found to use Apple Music, followed by YouTube Music, Amazon Prime Music, and smaller brands like Soundcloud.

Apple didn't immediately respond to Insider's request for comment before publication.

https://www.businessinsider.com/apple-rules-gen-z-nearly-90-percent-have-iphone-survey-2023-10?amp

 

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[63grekke 1,440]

Androids are so clunky and non user friendly.

Every Android user I've met is sketchy in one way or another. 

It's a red flag to own an Android, some might say.

[GipJo 2,912]

That's because it's an uncontested market protected by US government with only Google, Samsung and Apple competing.

[Ivy 13,718]

Maybe those who have iPhone like taking surveys more 

[homomo 23,883]

14 minutes ago, 63grekke said:

Androids are so clunky and non user friendly.

Every Android user I've met is sketchy in one way or another. 

It's a red flag to own an Android, some might say.

[TheSine 6,897]

17 minutes ago, 63grekke said:

Androids are so clunky and non user friendly.

Every Android user I've met is sketchy in one way or another. 

It's a red flag to own an Android, some might say.

Please be trolling. 

[LateToCult 41,827]

If Apple Music wants to compete they have to lower that price tag. Essentially, parents are forking out big bucks for iPhones and watches because they see a premium product but it makes no sense for them to pay more for essentially the same service as Spotify. 

[PartySick 172,383]

40 minutes ago, 63grekke said:

Androids are so clunky and non user friendly.

Every Android user I've met is sketchy in one way or another. 

It's a red flag to own an Android, some might say.

My beautiful android is very offended

[TEANUS 16,140]

Teen want iPhones 

[Celloo Deng 56,310]

1 hour ago, 63grekke said:

Androids are so clunky and non user friendly.

Every Android user I've met is sketchy in one way or another. 

It's a red flag to own an Android, some might say.

well

[River 127,310]

1 hour ago, PartySick said:

My beautiful android is very offended

 

40 minutes ago, Cello said:

well

 poor 

[Rat Boy 43,832]

15 minutes ago, River said:

 

 poor 

Can you ban them? 

[FFXIV WhiteMage 6,309]

 YT Music is better than Spotify 

[River 127,310]

18 minutes ago, Rat Boy said:

Can you ban them? 

the progressive leftist homophobic antisemitic@SharkmanthaC will not let me, she hates the rich, sent from her iphone 14 pro max

[TheOriginalOne 11,566]

My text message reaching my friend’s android phone: