HausLabs increased 400% from 2021 to 2022 and other info

[monstertoronto 9,283]

For those who are interested in how Haus Labs is doing, I found an article about Haus Labs which was like a Q&A summary of their revenue, goals for 2023  and achievements. I thought it was interesting to see their projected full revenue estimate for 2023 ($75-100M) and their cap that they grew +400% from 2021 to 2022  

Here’s the link:

https://beautymatter.com/articles/haus-labs-by-lady-gaga

And here’s some excerpts: 
——-

The overall theme is supercharged artistry and futuristic, science-backed formulas that are clean and keep sustainability in mind. The beauty world is always evolving and we like to think of the brand as being steps ahead in innovation. Kindness is the core belief and the heart of Haus Labs, along with our passion to create products for everyone that are high-tech, high-performance, and high-pigment. Our products are formulated with proprietary HausTech Powered Innovation, which merges science and skincare to create makeup that delivers performance but also makes your skin feel and look better.

Founders: Lady Gaga and Ben Jones

Founded: September 2019

Leadership:

Lady Gaga, Co-Founder

Ben Jones, CEO and Co-Founder

Ashumi Shippee, CFO

Kelly Coller, CMO

Gloria Ryu, CPO

2023 Full Year Expected Revenue Range: $75 to $100MM (estimated by industry experts)

Categories: Color Cosmetics

Distribution Channel: Prestige

Funding Rounds: Venture Capital

Notable Investors: Lightspeed Venture Partners

Board Members: Lady Gaga, Ben Jones, Nicole Quinn, Michael Yanover

Has your brand participated in any form of an accelerator program? Sephora Incubator Program

What are some of your key business initiatives for 2023?

Always on foundation programming and innovative trial and tech (foundation is viral hit and best seller)

Eyes on international

Rolling out to all Sephora doors in US and Canada in September, increasing from 500 to all 625+

Continued innovation

What are you most proud of having accomplished?

We successfully defined, created, and launched a net new Haus Labs, the future of clean makeup, with patented and proprietary formulas, chic sustainable packaging, a new visual brand language, and brand DNA— successfully reinventing every consumer touchpoint and exceeding every key performance indicator (KPI)

+400% year-over-year growth from 2021 to 2022

Multiple best-selling, most loved, award-winning, viral products across eyes, lip, face, and cheek—in color and complexion

TikTok challenge for our Haus Labs Foundation generating over 9 billion views and helping drive product sellouts and breaking all records

Relationship with Sephora, as our exclusive global partner

Direct-to-consumer (DTC) reinvention and innovative shade finder, solving undertone challenges

[RAMROD 107,469]

Does this mean......, music will be hard to come by anymore? Rihanna said yes, but will Miss Ga?  

[monstertoronto 9,283]

4 minutes ago, RAMROD said:

Does this mean......, music will be hard to come by anymore? Rihanna said yes, but will Miss Ga?  

I think… she may be pivoting to acting and makeup as more sustainable businesses going forward but she’ll always make music also.  But maybe less frequently and many TCB length tours. She’s nearing 40, is in a stable relationship, and has said she wants kids. This is setting her up for ongoing revenues on top of music royalties. 

[connorfilm 7,281]

2 minutes ago, monstertoronto said:

I think… she may be pivoting to acting and makeup as more sustainable businesses going forward but she’ll always make music also.  But maybe less frequently and many TCB length tours. She’s nearing 40, is in a stable relationship, and has said she wants kids. This is setting her up for ongoing revenues on top of music royalties. 

I will say… I do love the new Haus Labs products. The lip oil, foundation, concealer are my trinity of beauty products now.

[Controversiaga 10,240]

I thought everyone said HausLabs is Sarah’s brand/project ? Her names not up there 

[CELINE 614]

If this momentum keeps up, Haus Labs could reach $400-$500 Million by 2028

Especially if they expanded Internationally and improve their DTC capability. 

 

All they need now is a base of strong brand ambassadors, aside from Gaga of course. 

[RAMROD 107,469]

4 minutes ago, CELINE said:

If this momentum keeps up, Haus Labs could reach $400-$500 Million by 2028

Especially if they expanded Internationally and improve their DTC capability. 

 

All they need now is a base of strong brand ambassadors, aside from Gaga of course. 

 

Bezos who? Exactly!!

[monstertoronto 9,283]

22 minutes ago, ConnorFilm said:

I will say… I do love the new Haus Labs products. The lip oil, foundation, concealer are my trinity of beauty products now.

Yass. I haven’t tried the foundation or concealer, but the lip oil and lip crayons are amazing.  

[InTheCloset 18,414]

1 hour ago, CELINE said:

If this momentum keeps up, Haus Labs could reach $400-$500 Million by 2028

Especially if they expanded Internationally and improve their DTC capability. 

 

All they need now is a base of strong brand ambassadors, aside from Gaga of course. 

Our queen coming for that billion. Love to see it

[monstertoronto 9,283]

19 minutes ago, Controversiaga said:

I thought everyone said HausLabs is Sarah’s brand/project ? Her names not up there 

That’s true!  I thought she was a co-founder too. 

[monstertoronto 9,283]

10 minutes ago, CELINE said:

If this momentum keeps up, Haus Labs could reach $400-$500 Million by 2028

Especially if they expanded Internationally and improve their DTC capability. 

 

All they need now is a base of strong brand ambassadors, aside from Gaga of course. 

Totally agree! And for sure I feel International explanation is doable. 

[weed 72,644]

Gaga not being the CEO, I hate that

[monstertoronto 9,283]

1 minute ago, weed said:

Gaga not being the CEO, I hate that

I had the same thought! But maybe she doesn’t have the time (or the experience). But was Rihanna immediately CEO?

[RAMROD 107,469]

25 minutes ago, Controversiaga said:

I thought everyone said HausLabs is Sarah’s brand/project ? Her names not up there 

 

5 minutes ago, monstertoronto said:

That’s true!  I thought she was a co-founder too. 

She will fix this

Gaga when she finds out about this

[Lucas 25,697]

Good for her, it seems like people really love the products... Now sell the brand and go back to music