Ed Sheeran's - debuts with 15.9M streams on Spotify

[Teletubby 137,570]

1. Boat — 1,314,735
2. Salt Water — 1,017,908
3. Eyes Closed — 2,563,437
4. Life Goes On — 976,217
5. Dusty — 833,672
6. End Of Youth — 973,546
7. Colourblind — 770,098
8. Curtain — 2,200,808
9. Borderline — 657,305
10. Spark — 627,855
11. Vega — 604,136
12. Sycamore — 554,010
13. No Strings — 520,471
14. The Hills Of Aberfeldy — 563,784
15. Wildflowers — 464,502
16. Stoned — 443,840
17. Toughest — 418,865
18. Moving — 402,143

[TortureMeOnReplay 5,832]

Not good right?

[Wet Fire 6,720]

Not his streams getting subtracted 

[ThisGuyTony 29,337]

He has 83M+ monthly listeners, 3rd most listened artist on Spotify, and he pulls these numbers?

[Teletubby 137,570]

1 hour ago, TortureMeOnReplay said:

Not good right?

ok. this is a personal album, it wasn't created for charts.

[TortureMeOnReplay 5,832]

46 minutes ago, Teletubby said:

ok. this is a personal album, it wasn't created for charts.

It was a genuine question. If it was personal, wouldn't people connect to it and feel more compelled to listen through though? 

[2School4Cool 6,068]

22 minutes ago, TortureMeOnReplay said:

It was a genuine question. If it was personal, wouldn't people connect to it and feel more compelled to listen through though? 

This album is an incredibly heavy listen. It’s entirely about his grief after finding out his best friend died right after his wife was diagnosed with cancer. He’s said that all his albums are personal but this is the most “uncomfortable” because of how brutal the subject matter is. Plus it doesn’t have a big pop moment like Bad Habits or Shape of You, it’s all entirely a diary entry of his darkest thoughts. So yes people have connected and related, and that’s part of why the reviews are extraordinary from fans and critics. But it’s not aimed at chart success, it’s just something Ed felt the need to release because it was authentic to what he was feeling. So even if people connect and listen, it might not be on repeat for people the same as previous albums because of how heavy it is.

[Babba the Hutt 453]

The lawsuit publicity worked. I guess since this album is more personal, it's a good thing that it has these numbers, there's a chance it could've been lower all things considered.

[TortureMeOnReplay 5,832]

4 hours ago, 2School4Cool said:

This album is an incredibly heavy listen. It’s entirely about his grief after finding out his best friend died right after his wife was diagnosed with cancer. He’s said that all his albums are personal but this is the most “uncomfortable” because of how brutal the subject matter is. Plus it doesn’t have a big pop moment like Bad Habits or Shape of You, it’s all entirely a diary entry of his darkest thoughts. So yes people have connected and related, and that’s part of why the reviews are extraordinary from fans and critics. But it’s not aimed at chart success, it’s just something Ed felt the need to release because it was authentic to what he was feeling. So even if people connect and listen, it might not be on repeat for people the same as previous albums because of how heavy it is.

Thank you

[Sorcerer 12,055]

It's still an underperformance. Curtain is #1 in TTH. He has multiple songs in New Music Friday. The songs might've been too personal to connect.

[Anderson123 36,091]

This is a more intimate release, which makes sense it’d have these numbers. Divide was carried by Shape of You and Equals by Bad Hits which were obviously bigger hits than whatever songs he released to promote Substract. 

[Jack3257 688]

8 hours ago, 2School4Cool said:

This album is an incredibly heavy listen. It’s entirely about his grief after finding out his best friend died right after his wife was diagnosed with cancer. He’s said that all his albums are personal but this is the most “uncomfortable” because of how brutal the subject matter is. Plus it doesn’t have a big pop moment like Bad Habits or Shape of You, it’s all entirely a diary entry of his darkest thoughts. So yes people have connected and related, and that’s part of why the reviews are extraordinary from fans and critics. But it’s not aimed at chart success, it’s just something Ed felt the need to release because it was authentic to what he was feeling. So even if people connect and listen, it might not be on repeat for people the same as previous albums because of how heavy it is.

Gaga and Ed are my two most listened to artists.  I love the album and connect to how heavy it is.  For me, it’s as if Chromatica wasn’t an upbeat pop record.

 

I think Curtains will be the next single and has potential to be the “Shivers” of this album.

[2School4Cool 6,068]

3 minutes ago, Jack3257 said:

Gaga and Ed are my two most listened to artists.  I love the album and connect to how heavy it is.  For me, it’s as if Chromatica wasn’t an upbeat pop record.

 

I think Curtains will be the next single and has potential to be the “Shivers” of this album.

Glad to know I’m not the only one who loves them both haha. Two of my all time favorites. Curtains is honestly an album highlight, I would love to see it be a single. 

[ssslyboy 3,273]

I'm curious - what is the album actually about?  I am reading that it's heavy but what is the theme?  Is it about a breakup, or self-reflection kind of things, or something else?

[Levine 22,803]

So the excuses about the album being personal but he still maneged to get that #1 on HTT? lmao and lemme think what you are saying: the streams are low (extremely low for him, it's a flop let's call it for what it is) and suddenly he doesn't have a fanbase anymore? I mean, you release a personal album and your fans rejected you?

So you're saying that if tomorrow Gaga releases a personal album y'all abandon her?

The point IS, he's been underperforming for months. He's not interesting anymore like he was before and people finally understood that he's been singing the same song over and over again.

Now call me mean, drag me and clock me, but this is the truth.