HBO Max & Discovery+ Will Be Merged Into MAX

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On Wednesday, Warner Bros. Discovery executives will unveil plans for the new combined streaming service, bringing together classic HBO series like “The Sopranos” and “Succession” with Discovery series like “Dr. Pimple Popper” and “Fixer Upper.” The service will be called Max and debut in the next month or two, according to three people with knowledge of the decision.

The streaming service will cost roughly $16 a month — the price of HBO Max now — though there will be several price tiers, including a less expensive one with advertising, the people said.

The importance of the new streaming service is not lost on top executives. Gunnar Wiedenfels, the chief financial officer for Warner Bros. Discovery, said at an investor conference last month that the service was “one of our big, big priorities for this year.”
 

Because of the focus on profitability — and the fact that the streaming service is a combination of Warner Bros. Discovery’s existing services, not an entirely new one — the Wednesday announcement will hardly look like the splashy streaming dog and pony shows that media companies staged just a few years ago.

It is not yet clear how existing subscribers will migrate from HBO Max to the new service once it’s available. That is one of the topics that executives are expected to address on Wednesday. Discovery+ will remain a stand-alone app.

Some analysts question whether combining Discovery’s library of programming with the scripted shows available on HBO Max will put the new combined app over the top. Julia Alexander, the director of strategy at the research firm Parrot Analytics, said she was “skeptical that it will drive the level of subscriber acquisition that some on Wall Street are looking for.”

But, she argued, it will help with time spent on the app, pointing to data that many subscribers use streaming services for ambient television experiences — the kind of watch-it-while-you-fold-the-laundry fare that is Discovery’s bread and butter with brands like HGTV and the Food Network.

And removing HBO from the streaming service’s name also signals an ambition to attract more subscribers.

“Dropping HBO from the name is cementing that ‘we’re not just a home for premium programming,’” Ms. Alexander said. “‘We’re the home for anything you want to watch.’”

https://www.nytimes.com/2023/04/11/business/media/max-streaming-warner-hbo.html

 

[Lextyr97 19,144]

And don’t forget about The Chromatica Ball bitches

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9 minutes ago, TylerBR97 said:

And don’t forget about The Chromatica Ball bitches

We'll see tomorrow

It will be a field day either way in this cult site 

[bionic 43,903]

what about iMAX?

[River 106,466]

What about Ava?

[Mr Ricky 8,960]

They better not change my LIFETIME $3 subscription. 

[HIM820 1,770]

This is so bizarre to me. The public has a general understanding what HBO makes- high quality programming. So to have that name recognition would be important to selling it I would assume. Max doesn’t even tell me they have the Warner Bros library plus discovery content, so I really don’t get the point. 

[tyler k 4,922]

i don't understand anything but I HOPE THE CHROMA BALL FILM IS COMING YALL OMFG

[Lextyr97 19,144]

Also wait does anyone know of this aids that other leak at all? Or is this common knowledge that the name change would happen on April 12th?