Rihanna has filed a trademark for children’s clothing line, 'FENTY KIDS.'

[elijahfan 23,564]

39 minutes ago, RAMROD said:

Yup, it is a bit too high price point for her base, the ones who had been buying her make up and lingerie all these while.
 

Also, maybe it isn't disruptive enough to the industry, as opposed to her make up line that made a wider darker shades happened, or her lingerie line that made  plus size and mens sexy underwear line happened. This fashion like doesn't  seem to have that kind of direction. 

Totally, and that's what took people aback a little. The only piece of design that was remotely interesting and did a bit of noise was a sunglasses model. But it could've been a nice strategy to start slow and establish basic codes while evolving towards something stronger with further collections. But it either wasn't in their plans, or it took them too long to get to that point. Clearly, it was the wrong strategy.