Rihanna has filed a trademark for children’s clothing line, 'FENTY KIDS.'

[noa234 4,614]

 

[bionic 30,730]

is the superbowl performance going to be the line's first runway presentation

[Railing 940]

what about Fenty Music

[FATCAT 54,306]

Not thrilled by the name, but sis is going after her next billion!

[RichAssPiss 3,610]

Word on the street is her long-awaited new album, Fenty Kids, is being released Q2 followed by the Fenty Kids stadium tour. 

[blzr 1,103]

It was inevitable …

[elijahfan 22,538]

Let's hope this won't follow the same path as her luxury clothing line...

[SimonBaetens 1,562]

1 hour ago, elijahfan said:

Let's hope this won't follow the same path as her luxury clothing line...

what happened to that?

[RAMROD 85,896]

7 minutes ago, SimonBaetens said:

what happened to that?

It has closed down in 2021

[SimonBaetens 1,562]

6 minutes ago, RAMROD said:

It has closed down in 2021

yikes

[elijahfan 22,538]

12 minutes ago, SimonBaetens said:

what happened to that?

Well it was announced as the next big thing, but it lasted barely 2 years.

On paper, it had everything to succeed, especially since it was backed by one of the biggest European fashion conglomerates, LVMH. But underwhelming designs didn't really seduce the luxury clients, and the prices turned most of her fans away.

[RAMROD 85,896]

2 minutes ago, SimonBaetens said:

yikes

probably it doesn't work for its prices, not too sure. Like, there were Jogger pants cost $280, T-shirts started at $180, hoodies at $300, an oversized padded denim jacket for $940 and dresses between $600-700, all these before tax for example.   RIP Fenty 2019-2021

[elijahfan 22,538]

10 minutes ago, RAMROD said:

probably it doesn't work for its prices, not too sure. Like, there were Jogger pants cost $280, T-shirts started at $180, hoodies at $300, an oversized padded denim jacket for $940 and dresses between $600-700, all these before tax for example.   RIP Fenty 2019-2021

Well it was a luxury brand and those were the prices of the market... I think they both misunderstood the demographics of her fanbase (meaning, the people who usually invest in her) and the luxury client's expectations of a Rihanna-helmed luxury house. I'm also unsure she put much effort into it, which is a shame - I'm sure with a bit of time and recalibrating, it would've reached its target eventually.

[Space Cowboy 10,144]

The SHS honestly feels like her retirement performance, I hope I'm wrong.

[RAMROD 85,896]

15 minutes ago, elijahfan said:

Well it was a luxury brand and those were the prices of the market... I think they both misunderstood the demographics of her fanbase (meaning, the people who usually invest in her) and the luxury client's expectations of a Rihanna-helmed luxury house. I'm also unsure she put much effort into it, which is a shame - I'm sure with a bit of time and recalibrating, it would've reached its target eventually.

Yup, it is a bit too high price point for her base, the ones who had been buying her make up and lingerie all these while.
 

Also, maybe it isn't disruptive enough to the industry, as opposed to her make up line that made a wider darker shades happened, or her lingerie line that made  plus size and mens sexy underwear line happened. This fashion like doesn't  seem to have that kind of direction.