Taylor Swift’s ‘Midnights’ debuts at #1 on Billboard 200

[Teletubby 141,095]

Taylor Swift achieves her 11th No. 1 album on the Billboard 200 chart (dated Nov. 5) as Midnights arrives with the biggest week for any album in nearly seven years. The set launches with 1.578 million equivalent album units earned in the U.S. in the week ending Oct. 27, according to Luminate. The last album to tally a larger week was the debut frame of Adele’s 25, when it bowed with 3.482 million units (Dec. 12, 2015-dated chart).

Of Midnights’ 1.578 equivalent album units earned, album sales comprise 1.140 million, SEA units comprise 419,000 (equaling 549.26 million on-demand official streams of the set’s 20 total tracks) and TEA units comprise 19,000.

Breaking down Midnights’ first-week sales of 1.140 million, physical sales comprise 980,000 (575,000 on vinyl, 395,000 on CD and 10,000 on cassette) and digital album downloads comprise 161,000.

Midnights arrived after months of pre-release promotion and pre-orders — and its sales figure is bolstered by an array of available versions and variants of the album. It is available to purchase in a standard digital album (both clean and explicit); a deluxe digital album (clean and explicit, each with seven additional songs); an iTunes-exclusive version with a bonus spoken word track (clean and explicit); four standard CD editions (each with a different cover, both clean and explicit); four vinyl LP editions (each with a different cover and colored vinyl); and a cassette tape. Target is also selling an exclusive “Lavender” edition of the album on CD and colored-vinyl LP, with the CD boasting three bonus tracks.

Plus, in the weeks leading up to release, Swift’s webstore sold pre-orders of signed copies of the four standard CD albums and the four standard vinyl LPs. Midnights is also available in deluxe boxed set with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders.

 

Billboard 200 albums chart

TOP 10
1. Taylor Swift - Taylor Swift — 1,578,000 debut 
2. Lil Baby’s It’s Only Me — 110,000  (last week: 1)
3. Bad Bunny - Un Verano Sin Ti — 67,000  (last week: 2)
4. Morgan Wallen - Dangerous: The Double Album — 43,000  (last week: 4)
5. The Weeknd - The Highlights — 39,000  (last week: 5)
6. Arctic Monkeys - The Car — 37,500 debut
7. YoungBoy Never Broke Again’s Ma’ I Got a Family — 37,000 debut
8. Harry Styles - Harry’s House — 32,000  (last week: 8)
9. Jeezy and DJ Drama - Snofall — 31,000 debut
10. Beyoncé - Renaissance — 30,000  (last week: 6)

[BillieGOAT 5,166]

It’s a modern miracle to move that many units in the streaming era holy POWER

[Bat 6,162]

16 minutes ago, Teletubby said:

and 10,000 on cassette

CASETTES?!

Who the f even has the recorder to play those things, I really can’t wrap my head around it

[Mean Winchester 410]

4 minutes ago, Bat said:

CASETTES?!

Who the f even has the recorder to play those things, I really can’t wrap my head around it

I do. It's cute and aesthetically pleasing to play Midnights in my Sony Walkman dancing around.

 

BUT yayyyy!!!! congrats to her. Her marketing strategies are CRAZY. I am happy for her but she better not using those coins to get more private jets (It's a joke )

 

 

[littlepotter 74,720]

22 minutes ago, Teletubby said:

TOP 10
1. Taylor Swift - Taylor Swift — 1,578,000 debut 

[ProfessionalClown 10,645]

The fact so many physical sales were part of it. Her power. Literally legendary 

[Anderson123 36,732]

13 minutes ago, Bat said:

CASETTES?!

Who the f even has the recorder to play those things, I really can’t wrap my head around it

Most of these are just for collection but they do sell lol and I’m sure some people use walkman just for fun.  Chromatica, Love For Sale and Born This Way 10th Anniversary had cassette formats and honestly I love having them. 

[Bat 6,162]

19 minutes ago, Mean Winchester said:

I do. It's cute and aesthetically pleasing to play Midnights in my Sony Walkman dancing around.

but how does that even sound? does it play bass and such?

[Mean Winchester 410]

7 minutes ago, Bat said:

but how does that even sound? does it play bass and such?

It has less bass and more treble with my walkman as it's already my preference, but depending on the source you're playing from too. The quality is lower when I use the walkman's headphones itself but I once plugged an apple headphones listening to Chromatica cassette and it was surprisingly pretty good. I believe that if you're playing from a bigger source like a hi-fi integrated stereo system, it would sound even better.

[Taylucifer 5,082]

this has been such an insane debut week cause who would have called this

Spoiler

anyway, Lover is now Taylor's flop pop album which didn't seen 1 million+ first week

 

[gaga4lifer 266]

are we suprised 

[Karl 3,287]

[Anderson123 36,732]

[MessyTop 14,387]

3 hours ago, Taylucifer said:

this has been such an insane debut week cause who would have called this

  Hide contents

anyway, Lover is now Taylor's flop pop album which didn't seen 1 million+ first week

 

I mean we have this  glory of a gif: 

[monstertoronto 9,036]

Absolutely insane. The fact that the vast majority of her physical sales was vinyl.  Gaga better should lean into vinyl next time and not wait a full calendar year to offer a vinyl version with any kind of artwork at all.  The clear only or picture disc options with clear sleeves was such a weird choice to limit us to when the artwork for the album was so good. But back to the topic…. Slay Taylor, legendary numbers