Midnights Release Week Includes Two MVs, Jimmy Fallon & Graham Norton

[Pop Music 20,522]

this gonna be an absolute serve of a week 

[LilyLark 9,944]

Hot take:

I think this is a genius release strategy in some ways. Yes, you have songs climb the charts but nowadays so much is determined by tik tok, etc. An old school release strategy, as in dropping a track a month ahead of time, can backfire as people can lose interest....and the days where people get numerous #1s off the same album are pretty much gone.

Better to drop the lead single a week ahead time so it can benefit from the PR around the album and the album can benefit around the PR for the song. It's a win/win situation. And then instead of trying to push a second single, in a climate where few people get numerous top five singles, dropping a second MV on a Tuesday will help with the album's first week of sales.

I wouldn't be shocked if she moved 900k copies her first week. No one is doing it like her anymore, and it's really impressive...and I say this as someone who isn't a big fan even if I like some of her songs.

[Patamon 1,395]

I can't remember the last time I was this excited.  

[nATAH 44,183]

a pop girl who still wants to entertain

[Charmz 3,929]

Are there any previews/snippets out? I really wanna know more about what this album sounds like. 
 

for context, the only TS album I listen to regularly is 1984. 

[TheFame Monster 8,779]

1 hour ago, Charmz said:

Are there any previews/snippets out? I really wanna know more about what this album sounds like. 
 

for context, the only TS album I listen to regularly is 1984. 

The dystopian album probably ranks at #4 for me. Rep, Red, and folklore are my trio of favorites 

[Logan 20,640]

This is honestly the only musical release I've looked forward to in like the past year  I'm so hyped.

[Reginald 13,838]

Not a Taylor fan, but I'm happy to see anyone in Western pop pull out a big-budget front-loaded era full of entertainment value. I'll even give it a stream, just to support 

[nkta 309]

too bad 'Snow on the Beach' is not a lead single. Lana not getting her #1 on Billboard after all...

[Gagaism 10,125]

She’s defined the music industry owner, nobody can deny it 

[Rahrahbitchson 17,588]

So is she the real queen of pop? 

[Gagaism 10,125]

7 minutes ago, Rahrahbitchson said:

So is she the real queen of pop? 

Not only pop but country and folk as well. She is coming for JazzGa wig I fear 

[boiswifty 1,051]

streets are saying midnights is a sister of foklore and evermore  if it's true I'm gonna UNSTAN 

[lilmonster2424 1,701]

2 hours ago, nkta said:

too bad 'Snow on the Beach' is not a lead single. Lana not getting her #1 on Billboard after all...

I truly believe Lana will be coming for her first grammy with this collab tho 

[CAPRISONGS 1,496]

even though this era has been one big money hungry scheme, I'm still excited for the album