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Olivia outsells Adele in US pure sales


ThisGuyTony

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Ziggy
1 hour ago, Teletubby said:

according to HDD, the difference between 'Sour' and '30' is only 600 copies.
Olivia has more colorful versions of physical copies, she also released 3 new vinyl this year so Sour has now 10 different variants. Adele's 30 has 3 vinyl variants (black, white, clear.)
oliviavin.jpg

Wait…really?…ok wrong headline. The real one imo is that Adele is actually competitive against a TikTok girl tbh (not that Olivia is on tiktok but her music performs well there). Not putting them against each other but business-wise that’s SUPER interesting and speaks to a lot of interesting dynamics in music rn (fan loyalty and millennial listeners for Adele, and the sheer strength of this new girl’s debut and the power social media had to disseminate said music; no one can deny she’s as big as she is thanks to tiktok (having a good set of songs is a wash since they both have that)).

I mean, sure Adele had go easy on me but that was by no means a huge seismic hit and Adele hasn’t had any others that she tried to make that. So it’s interesting with a girl hitting her debut, most powerful era with STRONG hits how a comparative legacy act with similar track record when she blew up also has found a way to shine leaning a different way

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