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Haus Labs Announces New Products


lilmonster2424

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Adammmm

I am shocked they didn't bring the liquid liner back. I'm glad I bought two new ones on Amazon. I might go back and get one or two more. I like the new packaging, but It's very Sephora. The white glitter/sheen effect on the highlighter looks like Fenty but square instead of octagon.

The biggest wtf is the PRICES! Omfg $40 and $38 for bronzer and highlighter. But, I guess that is pretty standard for a Sephora brand (just checked Fenty and One/Size). 

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Ziggy
1 hour ago, Meat said:

It’s like a hydrating potion for your lips. Makes them extra soft and smooth 

Ok so how does this differ from chapstick or lip balms? Consistency? The beauty world is not one I’m deeply privy to lol

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OldButNew

Ok. 
Let's start from the beginning:

A) The old packaging was way more interesting and for those who called basic back then I hope can see what looks basic now.

B) Most of it looks like makeup products you can buy from a convenience store that stays open 24h/24h

C) The colors looks amazing, but I'm so sad about the old shades not being there anymore.

D) Cut the kindness crap and the self love marketing lies. We want to look like sluts and create amazing, show stopping, never the same looks. :-P

F) This feels like when McDonald rebranded for a more green and natural looks... and it's called green-whasing. 

G) I appreciate the effort to use some really nice and healthy ingredients... that still doesn't mean you have to go that basic about the soul of your brand.

H) I don't see any of Gaga in this and for a Pop Star Brand I think it's pretty out of touch when it comes to those who are going to buy these products

I) I'm maybe wrong, but the first attempt (Original Haus Labs) was the right path to take. The outrageous names, the geometrical shapes, the whole brand mood. This looks really like Coca Cola putting a green stickers on their bottles.

 

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reallydima

I am obsessed! And if she had made us wait till June 9th I wouldn't have been pleased. She has upgraded!

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nATAH

was the lip oil an already existing product? how does it have 200+ reviews? :partysick:

mother, what must i do?
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Tinnitus15

To be honest i think it’s fits gaga’s brand.Lots of colours.We’re talking about the woman who dressed in different colours trough out  the years.So I don’t think it’s lacking the Gaga factor 

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Celloo Deng
2 minutes ago, NATAH said:

was the lip oil an already existing product? how does it have 200+ reviews? :partysick:

It came out last year, same with the brow pencil 

she/her 👹🖤 | Vanish Into You 🎶 HMHAS 🎶
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Head Empty
2 minutes ago, NATAH said:

was the lip oil an already existing product? how does it have 200+ reviews? :partysick:

It is If You Say So Shrug GIF

 

Happiness will never last, darkness comes to kick your ass... ‎ ᵃˢˢ 🕺
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nATAH
Just now, Why am I on GGD said:

It is If You Say So Shrug GIF

 

shows how much i pay attention :madge:

mother, what must i do?
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connorfilm

I do think the products look promising, and I’m a big fan of the lip oil. I use the non-tint variant and it makes my lips look plump and hydrated. 
 

I do agree that the overall packaging looks a bit basic, but minimalism is big right now. A lot of brands are going that route. 

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PawsUpJago

This looks really underwhelming honestly, not even any fun product names anymore. 

Yawn, the previous Haus Labs needed a lot of work for sure but this just seems to lack identity even more than the old HL did. How weird that they don't even have the liquid liner when it was clearly their most successful product across the board before. 

A lot of the old glam attacks are awful tbh but I would never pay that much for individual eye paints now are you joking?? 

Very very underwhelmed sadly :(

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thatfoxyfeeling
1 hour ago, Tinnitus15 said:

To be honest i think it’s fits gaga’s brand.Lots of colours.We’re talking about the woman who dressed in different colours trough out  the years.So I don’t think it’s lacking the Gaga factor 

It most definitely is lacking the Gaga factor,  people who aren’t familiar with Haus Labs won’t even recognise Gaga’s identity through her own makeup brand. It’s just the complete opposite to what Gaga represents in the public eye, this whole “clean” and “kindness” isn’t gonna resonate with consumers, I really can’t see this rebranding working out but we’ll see. 
 

 

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Chlorine

The relaunch is only 7 products? 

The whole thing feels kinda phony to me... very greenwashing. 

It's ironic that they added "By Lady Gaga" because it feels like this could be anyone's brand. And it's not that it's minimal it just looks generic. 

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