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Our social media strategy for HoG


Dennis

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So I've been thinking, honestly a big reason why BTS gained a lot of respect from the critics, is because they're viewed as someone with huge social media following. So in a way, a lot of the critics have been more likely to tweet or mention BTS, for more views, likes, and more following on social media.

We need a similar strategy for our HoG campaign. We need to mass-like every tweet that mentions HoG and say nice things to those critics (unlike the ASIB era which was ****ed up by LMs).

If critics most liked tweets are about Gaga, they'll tweet more about her, and they're probably more inclined to say nice things about the movie, which we need to keep the buzz around.

So every one in a while, please check #HouseOfGucci tag on twitter and like relevant tweets about HoG. You can give them a follow too if they're a critic. Really a lot of the campaigning is about social media exposure. AND REMEMBER TO NOT ATTACK CRITICS IF THEY SAY NEGATIVE THINGS. 

This is example of tweets we should like and push up in twitter, and remember a lot of this critics are also followed by other critics/industry members so it's like a cirlce of buzz:

 

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pedrohemg

Are you that Brian guy? He deleted the tweet and posted a better one. For a moment I thought he was reading this thread.

But I agree with you.

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4 minutes ago, pedrohemg said:

Are you that Brian guy? He deleted the tweet and posted a better one. For a moment I thought he was reading this thread.

But I agree with you.

I wish, I would be watching the movie now. No he's just a critic attending the critics screening tonight.

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imnotyourbabe10

Hmmm, we have so many iconic ones previously. How to incorporate them? :oprah:

House of Gucci-bucks? Italian soccer (football) moms of Twitter? Doctors with the Cure? Endless possibilities! :vegas:

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1 minute ago, imnotyourbabe10 said:

Hmmm, we have so many iconic ones previously. How to incorporate them? :oprah:

House of Gucci-bucks? Italian soccer (football) moms of Twitter? Doctors with the Cure? Endless possibilities! :vegas:

No lmao it needs to feel genuine not fake profiles. Stan profiles are fine since Gaga is a popstar, but not fake ones.

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imnotyourbabe10
6 minutes ago, Dennis said:

No lmao it needs to feel genuine not fake profiles. Stan profiles are fine since Gaga is a popstar, but not fake ones.

I hear ya—the memories of the fake accounts were fun in the moment and I’m sure we are a bit beyond them now. I’m excited to see what happens with this film!

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TheLocals

shallowbucks but instead of starbucks like tweet #HouseOfGucci to enter a raffle for gucci af

he/they | fetching the bolt cutters
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5 minutes ago, TheLocals said:

shallowbucks but instead of starbucks like tweet #HouseOfGucci to enter a raffle for gucci af

Inbefore a buzzfied reporter sneaks here like they did in 2018 and writes an article about how Little Monsters are "organized a russia-style social media manipulation campaign to boost HoG chances".

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PartySick
1 hour ago, imnotyourbabe10 said:

Hmmm, we have so many iconic ones previously. How to incorporate them? :oprah:

House of Gucci-bucks? Italian soccer (football) moms of Twitter? Doctors with the Cure? Endless possibilities! :vegas:

"Retweet #HouseOfGucciFilm to earn a voucher for free popcorn and a drink when seeing House of Gucci in theaters! Valid at every concession across the country!"

By the time they get to the concession and realize they've been scammed, they'll have already bought their tickets :billie:

You're stinky
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rawrimamonster

Not into this kinda stuff. Ain’t no marketing team cutting me a check so I’ll keep my promo to myself, thankyouverymuch. Painting Nails GIF

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BlondeQueenOfGGD
2 hours ago, PartySick said:

"Retweet #HouseOfGucciFilm to earn a voucher for free popcorn and a drink when seeing House of Gucci in theaters! Valid at every concession across the country!"

By the time they get to the concession and realize they've been scammed, they'll have already bought their tickets :billie:

What a broblematic thing to say

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LilyLark

They aren't going to say nice things just because stans give them attention imo. However, parts of film twitter (and even some professional film journalists) can be super f*cking petty and single out actors to make fun of every awards season (Rami, Bradley, Leo, etc. have all gotten this treatment). If stans are calm and rational (which seems...like a reach) I feel like Gaga is less likely to be singled out. Also, monsters randomly attacking Kristen Stewart is....not helping.

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Yay our strategy worked, that PGA member tweeted more about Gucci. Let's keep doing this to all critics, like their tweets as much as you can (without harassing them with questions) so that the movie gains more visibility among Industry circles.
 

 

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