theahsfan 13,822 Posted February 17, 2021 Share Posted February 17, 2021 “It’s been incredible and beat our wildest expectations,” Oreo senior director Justin Parnell tells Variety. Oreo — no stranger to thinking outside the package when it comes to unique ideas (see 2019’s “Game of Thrones” cookies) — thought of the Gaga treat during the pandemic. “After the lockdown, the world was in dire need of playfulness and a release from all of the stress and anxiety,” Parnell says. “It was like, ‘What if we really leaned into music as a way to connect to people and spread more positivity?’” Parnell’s team worked closely with the star, her manager Bobby Campbell and Interscope Records and Universal Music. “We wanted all the right perspectives and points of view to make sure it was coming off in the best way possible,” he says. The goal was to “craft every element so it felt authentic.” That translated to four distinct cookie designs, a release campaign they “treated like a shoe drop” and the company becoming an official sponsor of Gaga’s Born This Way Foundation. “Personally, one of the best parts was the experience of working with Lady Gaga and her team,” Parnell notes. “She is such a genuine, vulnerable and kind person. To see how important her fans and doing good in the world is to her, it made us all feel great about the collective impact we can have together.” https://variety.com/2021/music/news/lady-gagas-oreos-chromatica-1234908489/ Link to post Share on other sites More sharing options...
NFRatwell 23,290 Posted February 17, 2021 Share Posted February 17, 2021 Not this being a post pandemic idea. So much for fan theories of “she has to do the brand deal even though she doesn’t want to do it in a pandemic” Link to post Share on other sites More sharing options...
thierryrreiht 20,942 Posted February 17, 2021 Share Posted February 17, 2021 3 minutes ago, theahsfan said: “craft every element so it felt authentic.” This has clearly failed, but hey at least they did go viral.. Also the "contest" itself is still really blurry as to how to participate and what's the goal. But as a marketing ploy, it's a success. Link to post Share on other sites More sharing options...
numb the flame 7,321 Posted February 17, 2021 Share Posted February 17, 2021 I mean it would be even better if the Chromatica cookies weren't US exclusive Link to post Share on other sites More sharing options...
Guest Posted February 17, 2021 Share Posted February 17, 2021 8 minutes ago, theahsfan said: “Personally, one of the best parts was the experience of working with Lady Gaga and her team,” Parnell notes. “She is such a genuine, vulnerable and kind person. To see how important her fans and doing good in the world is to her, it made us all feel great about the collective impact we can have together.” This but remember to some of her fans she's a walking "advertisement" and "money hungry" Link to post Share on other sites More sharing options...
Pop Music 20,540 Posted February 17, 2021 Share Posted February 17, 2021 v thankful that it came into existence Pop Music and Lady Gaga forever! Link to post Share on other sites More sharing options...
Tinnitus15 51,148 Posted February 17, 2021 Share Posted February 17, 2021 Tbh it’s a really smart marketing move both for Gaga and Oreo...I really like the idea and keep loving the process of collecting the packages ,can’t wait for the contest to begin in my country Link to post Share on other sites More sharing options...
Schizophonic 7,015 Posted February 17, 2021 Share Posted February 17, 2021 so they didn’t even shot pictures or a commercial? Link to post Share on other sites More sharing options...
hijadeputa 3,852 Posted February 17, 2021 Share Posted February 17, 2021 OMG it’s just a cookie promotion. Yeez. It’s kinda cringe worthy If u ask me. Like ok if it was Hannah Montana OREO campaign but cmon Link to post Share on other sites More sharing options...
HosedDownGypsy 2,554 Posted February 17, 2021 Share Posted February 17, 2021 21 minutes ago, theahsfan said: and the company becoming an official sponsor of Gaga’s Born This Way Foundation. I feel like this is one of the main reasons on why she did it. RAIN ON ME Link to post Share on other sites More sharing options...
ThisGuyTony 29,604 Posted February 17, 2021 Share Posted February 17, 2021 They worked closely with Gaga, Bobby, Interscope AND Universal and no one came up with an ad or a music promotion tie in? Link to post Share on other sites More sharing options...
Beatboom 948 Posted February 17, 2021 Share Posted February 17, 2021 26 minutes ago, NFRatwell said: Not this being a post pandemic idea. So much for fan theories of “she has to do the brand deal even though she doesn’t want to do it in a pandemic” Does it fcking matter? Why are y'all so bitter about her making money? She arranged a (very successful) brand deal and got a considerable backer for her foundation. Gaga is a businesswoman. Stop sulking just bc she isn't doing zoom concerts. 🙄 Link to post Share on other sites More sharing options...
Beatboom 948 Posted February 17, 2021 Share Posted February 17, 2021 7 minutes ago, ThisGuyTony said: They worked closely with Gaga, Bobby, Interscope AND Universal and no one came up with an ad or a music promotion tie in? They didn't need one, hunny. The gays were flocking to the stores 😁 Link to post Share on other sites More sharing options...
Beatboom 948 Posted February 17, 2021 Share Posted February 17, 2021 24 minutes ago, FAME HOOKER WENCH said: This but remember to some of her fans she's a walking "advertisement" and "money hungry" Reposting for the bitter sulks Link to post Share on other sites More sharing options...
mamo 18,451 Posted February 17, 2021 Share Posted February 17, 2021 singer, songwriter, producer, actress, activist, philanthropist, ceo/business woman and now cookie connoisseur...what can't this woman do?! you can serve it to me ancient city style... Link to post Share on other sites More sharing options...
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