Burger King changes logo

[Jill 31,812]

New York (CNN Business) - Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years.

Using colors inspired by its "real and delicious food," the fast food chain unveiled Thursday a retro-influenced new identity that includes a redesigned (yet recognizable) logo and new food packaging, employee uniforms and signage in its soon-to-be remodeled restaurants.

The centerpiece of the redesign is the logo, ditching the blue curve that's been in use since 1999. Burger King said in a press release that the new "minimalist logo seamlessly meets the brand evolution of the times." It also pays tribute to brand's 64-year-old history, with the refreshed look emulating an old logo used from 1969 to 1999.

Customers will notice colors that are "rich and bold" on its signage with a new, custom-made font called "Flame." The chain said the font is inspired by the shapes of its food because it's "rounded, bold and yummy."

Read more: https://edition.cnn.com/2021/01/07/business/burger-king-new-logo/index.html

 

[BlondeQueenOfGGD 25,454]

It looks like it’d be an app icon

[REALITY 80,160]

It's cleaner, but it looks so generic. Like, you could replace the words "Burger King" with any other fast food chain name and it could still work. 

[Fatigay 21,209]

non-existant effort

[SpookyKid 15,181]

I like it, kinda generic, but cool

[fishinmyhair 529]

Everyone’s going back to their old logos  these days. Nostalgia really sells huh

[chromatic puzea 10,653]

i liked that burger king started using retro advertisements but now it seems like nostalgia is their sole marketting strategy. i still like it just seems like they're getting desperate especially cause where i live they're slowly dying out

[Jill 31,812]

1 minute ago, thierryrreiht said:

non-existant effort

That logo was iconic and many people still think of that logo when they think of BK. Sometimes recognizing that is the hard thing, not everything has to be 100% original and extravagant for it to be good.

[WhiteWitch 720]

Well hello 70s revival

[Fatigay 21,209]

4 minutes ago, fishinmyhair said:

Everyone’s going back to their old logos  these days. Nostalgia really sells huh

Some of the great logos we know today stem from the 60s, known for big advancements and influence in design in the last decades.

“Modern” companies as we know them today come from this era, and going back to that aesthetic (often naturally minimalist) fits well with today’s brand philosophy (even if their message is ironically “buy more of our products”).

In the 90s and 2000s, maximalism, 3D, and computer generated visuals were a sign of modernity, but today, the concept has become archaic and tacky.

edit: @Jill I just meant they barely refined  the one from ‘94. It’s basically copy/paste. A touch of blue somewhere, perhaps beneath the bottom bread, would’ve shown a true evolution rather than just “going back to” the old design

[xoxo Craig 55,649]

Its worse! Congratulations Burger King 

[Anderson123 42,652]

Going for that retro vibe from years ago, I instantly recognized it.

THAT CHROMATICA IMPACT! 

[ThisGuyTony 34,835]

It’s cute I guess. Still not interested in going tho. 

[LilMonst3r 5,681]

I like this better tbh. Reminds me of video games somehow.

[Jill 31,812]

3 minutes ago, thierryrreiht said:

@Jill I just meant they barely refined  the one from ‘94. It’s basically copy/paste. A touch of blue somewhere, perhaps beneath the bottom bread, would’ve shown a true evolution rather than just “going back to” the old design

But why use three colors when two do trick?  literally, the more simple, the better usually. Not to mention the logo wasn't the only thing they changed. Watch the video to look at everything that's new, including store design, uniforms, social media images, ads, etc.