Taylor Swift’s Folklore reigns at #1 on the Billboard 200 for a third week

[Teletubby 151,576]

Taylor Swift’s Folklore reigns at No. 1 on the Billboard 200 albums chart for a third week – marking the first album by a woman to spend its first three weeks at No. 1 since 2018. Aided by the arrival of its CD version in stores, Folklore earned 136,000 equivalent album units in the U.S. in the week ending Aug. 13 (up 1%), according to Nielsen Music/MRC Data.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. 
 

Of Folklore’s units earned in the latest tracking week, SEA units comprise 68,000 (down 33%, equaling 89.77 million on-demand streams of the album’s songs), album sales total 67,000 (up 119%) and TEA units equal 1,000 (down 45%).

Folklore’s album sales grew dramatically courtesy of the set’s CD edition reaching brick-and-mortar stores and such online retailers as Amazon on Aug. 7. The album was previously only available via Swift’s official webstore and digital retailers such as iTunes.
 

Folklore is the fourth album to spend at least three weeks at No. 1 in 2020, following Lil Baby’s My Turn (five weeks), The Weeknd’s After Hours (four) and Roddy Ricch’s Please Excuse Me for Being Antisocial (three in 2020; four in total, as the album had one week at No. 1 in 2019). Folklore is the first non-R&B/hip-hop album, or album of any genre by a woman, to tally three weeks in total at No. 1 since Billie Eilish’s When We All Fall Asleep, Where Do We Go? scored its third (and so far) final nonconsecutive week at No. 1 on the June 18, 2019-dated chart.

Notably, Folklore is the first album by a woman to spend its first three weeks at No. 1 since Lady Gaga and Bradley Cooper’s A Star Is Born soundtrack tallied its first three frames atop the list (Oct. 20-Nov. 3, 2018). Star clocked one more week at No. 1, on the March 9, 2019 chart.

The last album by a woman, unaccompanied by another act, to spend its first three weeks at No. 1 was Swift’s own Reputation. It bowed atop the Dec. 2, 2017-dated chart, and ruled for the next two frames. It returned for a fourth nonconsecutive week in charge on the Jan. 6, 2018 chart.

[Pop Music 20,540]

I mean I can't say this enough but we stan 

[Ryusei 61,110]

It's #1 for a third week in the UK as well 

[Red Velvet 10,988]

@StrawberryBlond

[JusKeepBreathin 19,311]

5 minutes ago, Ryusei said:

It's #1 for a third week in the UK as well 

But she's a local act? 

[SeIena Gomez 1,609]

Such a boring album  hope this isn’t her new sound cos.. yikes 

[Ryusei 61,110]

1 minute ago, JusKeepBreathin said:

But she's a local act? 

well to be fair the UK has always been here for Taylor as well  It's like America, Canada, UK, Australia, New Zealand... and China  those are like her biggest markets. But already people know her worldwide since 1989 or even since I Knew You Were Trouble... 

[Gimme More 35,414]

25 minutes ago, JusKeepBreathin said:

But she's a local act? 

Do people really think Taylor is 'local' 

Anyway, Taylor continuing to slay 

[Regina George 59,387]

29 minutes ago, SeIena Gomez said:

Such a boring album  hope this isn’t her new sound cos.. yikes 

Shame that you think this amazing record with ones of her best lyrics and overall meaning is boring.  

OT tho.. congrats to her! She deserved! 

[GagaEnigma 1,474]

Great success 

I'm not even close to being her fan, but this is amazing!

[AVeryGagaHolyDick 26,247]

Three weeks already?! Wow, time flies

[ProdigyARTPOP 3,910]

I loved this project, just like all the others.

With how beautifully written folklore was,

I hope she decides to release a poetry book one of these days

Gaga and Taylor continue to carry the Midas Touch in terms of music. 

[God Control 2,181]

She deserves it. The album deserves it. Congratulations!

[flyaway 15,350]

Only Miss Republicana 

[Ronk 14,762]

Good for her.