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Positive YouTube videos of wolves linked to greater tolerance


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A new study from North Carolina State University suggests that people have more tolerance for wolves after seeing positive videos about them, which could make YouTube an important wolf conservation tool.

"One of the cool things about these results is that positive messaging was effective for changing people's views. People had more positive attitudes, greater willingness to accept wolves, and were more likely to take action to help their conservation—no matter their political identity or their age—after watching positive videos," said Nils Peterson, senior author of the study.

In the study, researchers evaluated how a group of 273 people rated their tolerance for wolves before and after watching either a playlist of five different negative videos, a playlist of five different positive videos, or a neutral video.

"Everybody is on social media these days, including state wildlife agencies, federal agencies, nonprofits, and everybody is putting content out there," said the study's lead author Will Casola. "This study shows that this material actually has the potential to influence people, and they're not just putting time and resources into something that goes in one ear and out the other."

https://phys.org/news/2020-06-positive-youtube-videos-wolves-linked.html

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