Live Nation Look To 2021 To Resume "Full Scale" Concerts

[RAMROD 107,739]

The coronavirus pandemic has caused widespread havoc within the live music scene this year.

The vast majority of tours and festivals that were planned to take place throughout spring and early summer have either been postponed or cancelled.

Last week in a quarter earnings call, Live Nation’s CEO Michael Rapino laid out a range of ideas about how the live music industry could open up again, saying that although some arena shows could resume later this year, the company were looking at the third and fourth quarters of 2021 to be back at “full scale.”

Rapino said (via Variety) that Live Nation would be starting “slow and small” over the next six months, and added that where it’s safe to do so, “We’re going to dabble in fan-less concerts with broadcasts and reduced-capacity shows.”

He continues: “There are a lot of great artists that can sell out an arena, but they’ll do higher-end theatres or clubs. So you’re going to see us in different countries, whether it’s Finland, Asia, Hong Kong – certain markets are farther ahead.

“Over the summer there will be testing happening, whether it’s fan-less concerts, which offer great broadcast opportunities and are really important for our sponsorship business, drive-in concerts, which we’re going to test and roll out and we’re having some success with; or reduced-capacity festival concerts, which could be outdoors in a theatre on a large stadium floor, where there’s enough room to be safe.

“We think in the Fall, if there are no second hotspots, you’ll see markets around the world reopening. Europe, specifically, has talked about opening up 5000-plus crowds in September.”

Rapino added: “I think in the Fall you’ll see more experimenting and more shows happening in a theatre setting, into some arenas. And then our goal is really to be on sale in the third and fourth quarters for 2021 at full scale.”

 

Full coverage at Sources:

https://variety.com/2020/music/news/live-nation-michael-rapino-coronavirus-concerts-return-1234601320/

 

https://www.loudersound.com/news/live-nation-look-to-2021-to-resume-full-scale-concerts-will-explore-fan-less-and-drive-in-shows

 

 

Will you down for drive in concerts?  

[MelbHawker 6,583]

So depressing.

[RAMROD 107,739]

Just now, MelbHawker said:

So depressing.

 

CHROMATICA Ball maybe resume on October 2021 the latest if postponed.

[River 113,759]

You can even forget about sold out shows

[lavenderblondee 3,695]

It really is eerie walking around stores with everyone wearing masks. You can't hang out friends. You can't go to shows you've been planning on for months. This feels surreal. 

[Spock 20,290]

World, I'm devastated  

[blankpaper 21]

Reduced capacity shows are such a stupid idea...everyone’s just going to crowd into the front anyway so what’s the point in lowering capacity?

[EGOT2027 10,888]

If it is actually going to be close to 2022 before someone like Gaga can do a concert, I almost wish she figured out some sort of streamed concert for Chromatica. Touring the album that late will feel off. Hopefully all of us can figure out a way to celebrate the album this summer. Of course I would love to go to my NYC show eventually, but at that point a tour under a different name and such might feel more appropriate.

 

Maybe she could perform in an empty stadium, and they could film it? lol

[Andreu 37,216]

2 minutes ago, blankpaper said:

Reduced capacity shows are such a stupid idea...everyone’s just going to crowd into the front anyway so what’s the point in lowering capacity?

I assume they are talking about venues with only seats and no floor crowd

[numb the flame 7,321]

4 minutes ago, RAMROD said:

 

CHROMATICA Ball maybe resume on October 2021 the latest if postponed.

Stadium shows never usually happen after September, if this is the case we can kiss goodbye to The Chromatica Ball

[Mister G 10,335]

3 minutes ago, iWontBeTonight said:

If it is actually going to be close to 2022 before someone like Gaga can do a concert, I almost wish she figured out some sort of streamed concert for Chromatica. Touring the album that late will feel off. Hopefully all of us can figure out a way to celebrate the album this summer. Of course I would love to go to my NYC show eventually, but at that point a tour under a different name and such might feel more appropriate.

 

Maybe she could perform in an empty stadium, and they could film it? lol

I mean yes and no. The Born This Way Ball was still ongoing through early 2013 and the album was already reaching 2 years old. It’s not impossible to do especially since she’s been spacing out her albums lately. I think we have to accept the Chromatica Ball isn’t happening—likely isn’t happening—within the next 12 months.

[Guest Adarsh]

4 minutes ago, spamuelbtanner said:

Stadium shows never usually happen after September, if this is the case we can kiss goodbye to The Chromatica Ball

Good. She has a critically acclaimed movie to film. 

[blankpaper 21]

2 minutes ago, Andreu said:

I assume they are talking about venues with only seats and no floor crowd

Oh fair. Kaskade tweeted about it awhile ago so I guess Im associating it with raves for some reason 

[numb the flame 7,321]

Just now, Mister G said:

The Born This Way Ball was still ongoing through early 2013 and the album was already reaching 2 years old. 

She had started touring Born This way eleven months after its release. It would be different if she waited till 2013 to tour Born This Way, which is what looks like could be happening with chromatica.

[numb the flame 7,321]

Just now, Adarsh said:

Good. She has a critically acclaimed movie to film. 

She also has another 39 dates of a critically acclaimed Vegas residency to complete