Why delaying ‘Chromatica’ is the best decision Lady Gaga could’ve made

[Bubblegum Bitch 18,934]

 

[monketsharona 80,970]

15 minutes ago, RAMROD said:

No. It is the opposite. It is the poorest decision taken. Cos everything leaks.

Everything is fun and games until the album leak and we will know if that is actually a good decision

 

Thanks. 

I remember when Monsters said there is no chance of seeing anything leak as the physical album was not edited.

Well we had : snippets of Babylon, Free Woman, Rain On Me. The cover leaked. The tracklist with the duets leaked.

[Hybrid AT 78]

17 minutes ago, Genuine Guy 09 said:

Yes I completely agreed at the time - but then I don't see much point of delaying by the rumoured May 29th, and now ari has collabs with someone else - makes me feel like the album ain't coming all that soon (in the next month). Plans could have changed again as per no remix. 

Also if promo was the big issue you're still gonna have that issue, it doesn't look like lockdown is ending anytime soon, at least in my country

I think the article is saying saying that it made sense to delay originally and not release it as scheduled as some dragged her for and still do. It doesn't make an argument for when it should be released now after it has been delayed.

But I agree, the pandemic isn't going to slow down and May-June anytime soon and it is probably the best window she has before she faces more stiff competition in the fall.

[Genuine Guy 09 13,941]

6 minutes ago, HybridAT said:

But I agree, the pandemic isn't going to slow down and May-June anytime soon and it is probably the best window she has before she faces more stiff competition in the fall.

I do think pandemic will get better in certain places but not globally - if promo was the issue they would still struggle and if this Bieber thing is hot. you're looking at being over shadowed with your own single #2 - unless they are spreading out the era by releasing another single (which is probably the best promo you can get if its a hit) 

At this pint in time a June release looks better then a May one

[dit 46,469]

I agree with the overall sentiment. I still think that delaying it this long with no release date isn't a good idea. At least tell us something like "end of summer" or "fall". 

Overall nice article but seems too skewed on the idea that if you help charities you also can't release music which is not true. You can deffinetly do both. Also the article forgets to mention that performances and award shows etc..won't open up any time soon. Those things will be some of the last things to start again once the lockdowns everywhere are over. 

Additionally I doubt Gaga is going to push this album to the extent they are making it seem. She's likely just going to make it fun and promote heavily in the first few months and then slow things down completely so it's not like we will be missing out on all that much. Her planned performanced on Coachella and iHeart most likely won't be rescheduled...so really what is there to look forward to THIS much? 

idk these are my thoughts. Overall I agree with many points in the article and I enjoy what he said. I also agree ppl need to STOP DRAGGING HER. It's her album. She gets to release it whenever she wants. I just don't agree with her approach to this delay. You don't have to make this delay so empty and boring for fans. Talk to us a little, give us some artworks, maybe a promo track in a week or two? a date etc...That can literally hold us over for at least another month or two. Silence and very vague / cryptic posts like the one of yesterday are what is making this wait sort of unbearable for many. 

[yes and 4,884]

18 hours ago, Bradley said:

Oh I see you work in Interscope and I guess you can tell us nothing has been done after the delay.

Oh I see you are pro in stupid useless jokes 

[yes and 4,884]

18 hours ago, Ricardo said:

mte, so for the article to make sense the album needs to be released in the fall, when at least presencial promo will be permitted ie. interviews, red carpets, live shows; which according to rumours it's gonna be a summer release which invalidates everything he/she is saying in the article. It has great points tho 

honestly things would be clearer if we had a release date, at least we would know what to expect 

Last years the fan base is always on their edge, if she postpones the album to Fall it is a disaster. 

[LilyLark 10,104]

1 hour ago, KatieJudasGaga4 said:

Plus, most of the time, artists don't choose release dates for their own albums. So, I don't know why people blame Gaga for it, when its probably Interscope that makes those kind of decisions.

This. People assume Gag is way more powerful than she actually is sometimes. I'm sure she has a voice in the decision, but at the end of the day (like most A listers) she's beholden to her label.

*Also, while I think promo is a big part of it...Interscope probably was concerned with retail sales. We all know Gaga's sales, digital and physical, are way stronger than her streaming #s. Interscope, imo, especially with the Target deal wants people to be able to physically walk into stores like Target and purchase a copy. Not everyone orders online, a lot of semi-fans and regular music listeners make impulse purchases in stores. By the end of May, most people will be able to do that.....now, "will" they do it or stay home because of Corona is the big question. But I understand why Interscope would want to at least give retail sales a better chance with a late May-July release than an April release.

[LilyLark 10,104]

1 hour ago, Genuine Guy 09 said:

I do think pandemic will get better in certain places but not globally - if promo was the issue they would still struggle and if this Bieber thing is hot. you're looking at being over shadowed with your own single #2 - unless they are spreading out the era by releasing another single (which is probably the best promo you can get if its a hit) 

At this pint in time a June release looks better then a May one

A lot of states are semi-lifting, or lifting, restrictions by the end of May-early June. Some, like GA, have already lifted all restrictions. Dropping it then would make sense, imo, because she'll get out before other artists who are releasing in August-September...and because there's probably going to be a second wave and she can release right before the second wave hits and before retail stores are shut down/semi shut down, again. 

I really, truly hope we don't have a second wave but that's happening in several countries who lifted restrictions and seemed to have "conquered" the virus. Promos are probably going to be f*cked no matter what (I think Gaga + Interscope were probably hoping they could do promos but that's obviously not going to happen).

[Genuine Guy 09 13,941]

2 minutes ago, LilyLark said:

least retail sales will be available for Chromatica

I agree with what you are saying about it, but I don't think rush releasing is a wise move just yet. Like lockdown is still in force now, but if she holds on she could release just after it ends AND miss the competition of Bieber/Ari/beyonce - there is a window where it is right. 

I do feel like things could get so much better by June 12th maybe? That way it's still coming out in time, she's missing Bieber/Taylor AND music stores could start being open 

[Scarlet Witch 1,633]

 

[Bradley 59,058]

1 hour ago, dancewithnobody said:

Oh I see you are pro in stupid useless jokes 

It wasn't a joke. It was a post to expose how unfounded your claim of it being a 'stupid decision' was, which was not backed up by any solid arguments or proofs.

You jumped into conclusion and said that Gaga didn't do anything to make use of the delay to plan Chromatica differently, which she could be very well doing right now/in the past few weeks.

[Ryusei 61,110]

No sh*t it‘s bad for business but she cant do the original rollout now either and will still release it while sales are down and streaming is down and she cant tour so there was no point after all was there?

[Skabi 3,096]

honestly if gaga didnt delay the album the same little complainers would talk about how dumb of a move that was, releasing it without any promo, without the chance of interviews or live performances, they would talk about how gaga needs to change her team, the same "does gaga need a new team?" threads would appear. yall would compain about the fact that we got two videos (SL and ROM) and then NOTHING, since gaga would not be able to shoot. most of u would talk about how it felt rushed as if gaga just wants to get done with it. the numbers of chromatica would not be high, just like duas werent (even though some of u claimed her numbers would be HUUUUGE) and then ud talk about how chromatica sold so low and how its a flop

then there are people talking about how the leaks happen because gaga didnt rush release it during a pandemic. but there was no pandemic when bad romance got leaked and as far as im concerned there was no delay when the judas video leaked in full hd.

leaks will always happen, take a chill pill and enjoy the ride. u can tell chromatica was gagas big return, she had a huge promo plan and some big name collabs, of course there will be changes in the album cycle, u can tell there was effort put into chromatica, they want to have the best impact during the pandemic and id rather have that than some half a#$ed album release.

.

 

[Hybrid AT 78]

1 hour ago, dancewithnobody said:

Oh I see you are pro in stupid useless jokes 

If you don't have a argument, better not to quote people than use personal insults. Not that you had any solid argument to begin with.