Urgent Call, LVMH Converting Its Perfume Factories To Make Hand Sanitizer

[RAMROD 116,994]

Perfume giant, LVMH, announced today that it is converting three of its perfume manufacturing facilities where it normally makes fragrances for its Christian Dior, Givenchy and Guerlain brands to make hand sanitizer instead. The first deliveries will be tomorrow and by the end of the first week, LVMH expects to have made 12 tons of the hydroalcoholic gel. The product will be given at no charge to French authorities and the largest hospital system in Europe.
 

LVMH is accomplishing several things with this move. It is, of course, responding to a shortage of hand sanitizer. But more than that, it is positioning itself to its consumers and its employees as doing what’s in the public interest. It is also justifying having its factories remain open and keeping its employees coming to work. All of those things make the company more purposeful and less commercial. 

What’s so interesting about LVMH’s move is how quickly they are doing it and their understanding of what luxury means right now. Luxury used to be providing the highest quality products—now it means that and more. A true luxury business has to fill consumers’ needs at the highest level and by converting to hand sanitizer manufacturing, LVMH is doing just that. 
 

It’s also interesting that LVMH did not present its switchover as producing its own branded hand sanitizer. There’s no indication that the hand sanitizer it is producing will be for one of its brands; it appears to be no-named. It’s counter to the idea that everything produced at the company is a luxurious product for high-end consumers. It’s highly flexible thinking that allows management to act in this way.

 

Full articles at SOURCES:

https://www.forbes.com/sites/richardkestenbaum/2020/03/15/lvmh-converting-its-perfume-factories-to-make-hand-sanitizer/#7843e3e54a9a
 

https://www.vogue.com/article/lvmh-to-produce-hand-sanitizer-coronavirus
 

https://www.refinery29.com/en-us/2020/03/9561143/lvmh-hand-sanitizer-coronavirus
 

https://www.theguardian.com/world/2020/mar/15/perfume-giant-lvmh-to-make-hand-sanitiser-to-give-to-french-hospitals
 

 

Everyone is coming together!

I applaud this move tbh

[weed 78,870]

that's a really great decision! many companies will lose money regardless during this time, might as well make as positive of an impact as you can which will help it become less horrible anyways

[RAMROD 116,994]

11 minutes ago, weed said:

that's a really great decision! many companies will lose money regardless during this time, might as well make as positive of an impact as you can which will help it become less horrible anyways

So true. More companies need to get moving!! 
 

[misunderstood 8,736]

Imma be drinking that yummy perfume 

[calmar 22,766]

Is it going to be anti-viral sanitizer as opposed to antibacterial? Otherwise, well...  

[hankhatesyouall 2,731]

But I thought billionaires and corporations were evil?

[Guillaume Hamon 6,981]

1 hour ago, hankhatesyouall said:

But I thought billionaires and corporations were evil?

Actually nobody believe they're all evil except maybe a super tiny fraction of angry folks of Twitter.