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US Charts Discussion (Gaga single tracking: August)


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I dont think Gaga should do double releases. Her eras are always so orchestrated around 1 single at a time.

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JudasInTheDark

I'm up for double releases as long as both singles get equal treatment. Like I would have been fine with Scheiße being a single in Europe, but if we didn't get a video, remixes, performances, merch, etc I would have been annoyed.

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La Rosalia

So The US is the only market that matters when we talk about Gaga's success, but we dis Taylor Swift for being local in the only market that matters?

exactly this, most gaga fans are hypocrites :toofunny:

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Tommymonster44

I agree with the one single idea. If you look at it commercially, two singles is the way to go. But I feel that it wouldn't help in the long run. So much of Gaga's career is based around the fact that she is unique, eccentric, and brings interesting ideas to pop music. Releasing multiple singles at the time would come off as cheap. I'm not saying that artists like Rihanna who do this are wrong, I just believe it wouldn't benefit Gaga's own career.

Single eras have become more than releasing a song to the radio for Gaga. They are a visual, musical, and artistic exhibition. Fans all over the world wait for fashion trends, music videos, remixes, etc, for every new era. The telephone era was probably the height of this craze, so I'll use exaggeration to prove my point.

Sticking to this idea that singles are more than making a hit, the Telephone era wasn't an era. It was an event. There was so much craze surrounding the video release. Everybody was talking about it. The fashion unique to the era, such as the caution tape dress and telephone hat, has became iconic. Everybody associates it with the Telephone era. People all over the world were watching when Gaga premiered the song on Ross.

With this in mind, two singles at the same time is a bad idea. It ruins the artistic image associated with each era. In short, it makes both eras look "cheap" and won't be valued and supported by fans as much as a proper solo era would be. People have now come to expect each Gaga era to bring something new and unique to the table. Two simultaneous singles pollutes this valued artistic image Gaga has worked so hard to create over the years.

Gaga's relationship with the general public may seem dismal at times, but I feel like she really has created an artistic image that is valued among households across the nation. People don't group Gaga with other pop stars. Since the Born This Way era, a lot of people seem to recognize Gaga as a unique artist. A lot of this has to do with the way Gaga handles her album and single eras. She ties artistic importance to each of them. This is perhaps the most important component of Gaga's career in the long term. It's not about squeezing one more hit out of an album.

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If Gaga lost the American market, her career would deteriorate rather soon.

If Gaga lost the non-American markets, but would still slay in America, her career would continue like nothing happened.*

*This scenario is very unlikely though, as non-American markets tend to love whatever pop music America loves.

I'd say the music markets in Japan and England are pretty important too. Those two and the US are the big three.

The Japanese market is not important internationally at all. Their domestic artists' sales are huge, but the international artist market is rather tiny in comparison. So internationally Japan is not a big player.

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Pop Art

The Japanese market is not important internationally at all. Their domestic artists' sales are huge, but the international artist market is rather tiny in comparison. So internationally Japan is not a big player.

It's true that mostly only Japanese acts have hits there, but the Japanese market is the second largest on the planet. That along with the difficulty it takes for an international act to have a hit there makes it an important market to crack for an artist aiming at worldwide success. There's a reason Katy Perry, Ke$ha, and the like are not considered major worldwide stars - part of that reason is that they have not attained any major, withstanding success in the Asian market, most notably Japan.

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Tommymonster44

If Gaga lost the American market, her career would deteriorate rather soon.

If Gaga lost the non-American markets, but would still slay in America, her career would continue like nothing happened.*

*This scenario is very unlikely though, as non-American markets tend to love whatever pop music America loves.

The Japanese market is not important internationally at all. Their domestic artists' sales are huge, but the international artist market is rather tiny in comparison. So internationally Japan is not a big player.

If this were TF or TFM era, I'd totally agree with you. But she's progressively been relying on foreign markets more and more lately. A larger proportion of Born This Way's album and single sales came from non-domestic markets than TF's did. Additionally, Gaga's team has displayed an interest in the barely touched Asian markets. As depicted by the charts already posted on this page, the Asian markets are pretty large...especially Japan's! I don't understand why you are so intent on keeping the Japanese market "not important." What does it matter if it's important to most American pop stars? If Gaga can expand her grasp to Japan, why should ignore it just because it's generally accepted as a "not important" market?

She showed the world that she can crack the Japanese market with ease during the Born This Way era. Her Japanese sales are impressive no matter how you look at it. The fact that she's a foreign Pop star only makes the numbers more impressive!

Okay, so she's not a massive star in Japan yet, but that doesn't matter! She showed that an American pop star can find traction in a market like Japan. That is the important part. She will be able to expand her influence in countries like Japan for the rest of her career. There is not reason why she should ignore the market based on false preconceptions. She's selling albums there, so Japan suddenly became an important asset to Gaga!

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If Gaga lost the American market, her career would deteriorate rather soon.

If Gaga lost the non-American markets, but would still slay in America, her career would continue like nothing happened.*

*This scenario is very unlikely though, as non-American markets tend to love whatever pop music America loves.

Madonna being huge in Europe gave her another decade of relevance after US radio turned on her in 2003.

If you want a long career, don't be overly dependent on one country (especially a country music and hip-hop loving nation when you do dance music).

Taylor had to change her style it get UK hits. Dub-step single, duet with Ed Sheran.

And Europe didn't automatically embrace Kesha just because US radio did.

If this were TF or TFM era, I'd totally agree with you. But she's progressively been relying on foreign markets more and more lately. A larger proportion of Born This Way's album and single sales came from non-domestic markets than TF's did.

TFTFM selling 2.8 million in UK was per capita equivalent to 14 million sales in US.

The US may be 5x bigger than UK, but it is only 2 to 3 times bigger as a potential market for dance-pop.

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PS: The internet has diminished US cultural hegemony in music.

It's as easy for an American to discover a UK pop act now as vice versa. In the past MTV and Hollywood gave US artists as additional push abroad, but there are more ways of discovering music now.

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Tommymonster44

TF\TFM selling 2.8 million in UK was per capita equivalent to 14 million sales in US.

The US may be 5x bigger than UK, but it is only 2 to 3 times bigger as a potential market for dance-pop.

I agree with you. :) The point of my post is that in Gaga's particular case, she relies a lot on foreign markets. Even though the US is the largest market in the world, Gaga is out of the usual proportion. Foreign markets are a key component with Gaga's sales.

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I never want her to do another multi single release. One could easily eat the other if both videos were released around the same time and kill its chances on radio, though the other would have never been serviced.

She's in total spotlight now. She couldn't release a video for a song like Scheiße without millions of US citizens watching it. Besides, fans would b---h about it to no end. Imagine if Scheiße and HML had been released in Europe but not stateside. People would never shut up about it.

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Imagine You And I being a US single and Scheibe being a Europe single. So many fights.... :toofunny:

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