Republic Records & JYP Ent. Enter Strategic Partnership 4 Girl Group Twice

[BUtterfield 8 38,358]

With No. 1s across Korea, Japan, the Billboard charts and beyond, TWICE is already one of K-pop's international leaders and now the girl group is looking even more worldwide with one of the biggest U.S. labels helping them.

Billboard can exclusively reveal the first details between a new strategic partnership between Korean superlabel JYP Entertainment and the top label on Billboard's 2019 year-end charts Republic Records. 
 

"We are so excited to make a strategic alliance with the 'No. 1' label Republic Records," JYP CEO Jimmy Jeong shares via a statement. "Through our strategic alliance for TWICE, we strongly hope to present the next level of K-pop to fans all around the world."

Republic Records founder and CEO Monte Lipman also spoke excitedly about teaming up with the Korean superlabel. "I've known J.Y. Park for the last two decades and have always admired his company's extraordinary success and trajectory," he says. "The organization's vision and groundbreaking achievements have placed them at the forefront of popular culture. We are thrilled to partner with such a dynamic team of executives and their amazing artists, including multi-platinum global superstars TWICE."

Last year in particular, TWICE showed their international promise when the act hit a new peak of No. 3 on the Social 50 chart, "Feel Special" managed to break into the Canadian Hot 100, and the ladies played U.S. arenas as part of their 2019 TWICELIGHTS world tour which included selling out the The Forum in Los Angeles to gross nearly $1.4 million in sales that night.

https://www.billboard.com/amp/articles/business/record-labels/8551703/jyp-entertainment-republic-records-strategic-parntership-twice?__twitter_impression=true

[Knife 6,351]

Cool. I wasn't a fan of their early "cutesy" aesthetic/sound but their more recent songs have been really good. 

 

[Floppy 7,951]

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