gagaisitalian 3,573 Posted September 26, 2019 Share Posted September 26, 2019 16 hours ago, Lord Temptation said: I agree that Kylie made it trendy and a big deal for teenagers, but the question was about who started it, not who marketed it to the youth and social media market. The question is "who started the mania" which is Kylie. Link to post Share on other sites More sharing options...
StrawberryBlond 14,862 Posted September 26, 2019 Share Posted September 26, 2019 Don't forget that Jessica Alba has had her wellness brand, The Honest Company, around since 2012 and in 2015, it expanded to include beauty (66 products) and skincare (17 products) line as well. As of 2017, it was valued at $1 billion. She was one of the first to create a business of this kind that had lots of products and made a huge deal of money. This was well before celebrities got this involved with the beauty business. It was more seen as something you'd do if you were taking a back seat from your full time career, like Jessica was, as opposed to juggling the two. The thing that makes these younger stars stand out is that they're trying to juggle everything at once but that doesn't mean they were the first. Link to post Share on other sites More sharing options...
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