monsterhamh 1,335 Posted April 4, 2019 Share Posted April 4, 2019 Beyoncé is signing on as a “creative partner” with Adidas, she and the company announced Thursday, with plans to relaunch her three-year-old Ivy Park brand there as well as to work on coming up with new signature shoes and apparel for the company. “This is the partnership of a lifetime for me,” the music superstar said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” Adidas, for its part, heralded a “partnership (that) respects Beyoncé’s ownership of her company, which continues her journey as one of the first black women to be the sole owner of an athleisure brand. … Neither ascribes to the typical stereotypes of athletes and what athleisure clothing and footwear should be, and instead, will bring to life a shared vision of inclusion that will forever alter the opportunities and landscape for all. ” Beyoncé launched her activewear brand Ivy Park in 2016, taking the name from a combination of that of her daughter Blue Ivy Carter and Parkwood Park in her native Houston. The singer took full control of Ivy Park last fall after severing ties with Sir Philip Green following sexual harassment allegations against the retail tycoon. Last week, Beyoncé and her husband, Jay-Z, accepted the Vanguard Award at the GLAAD Media Awards. She voices Nala in the upcoming Disney “Lion King” remake. According to a report in Us Weekly, she has been at work on new music for a deluxe edition and on a Netflix special that will focus on her 2018 Coachella appearance. Source: https://variety.com/2019/music/news/beyonce-partners-with-adidas-ivy-park-1203180625/ Link to post Share on other sites More sharing options...
Ryusei 61,110 Posted April 4, 2019 Share Posted April 4, 2019 "at work on new music for a deluxe edition" of what? new album? Lemonade? release something bey. it's like she's edging us with all this stuff building up and then it'll all just come out at once Musery Link to post Share on other sites More sharing options...
Epione 10,896 Posted April 4, 2019 Share Posted April 4, 2019 14 minutes ago, monsterhamh said: “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” Imagine Beyonce actually saying this. Link to post Share on other sites More sharing options...
LilMonst3r 5,544 Posted April 4, 2019 Share Posted April 4, 2019 I wonder how many relaunches will Ivy Park have through the years with their basic overpriced designs. Link to post Share on other sites More sharing options...
Galagala 4,618 Posted April 4, 2019 Share Posted April 4, 2019 Rich queen Link to post Share on other sites More sharing options...
Ryusei 61,110 Posted April 4, 2019 Share Posted April 4, 2019 11 minutes ago, Epione said: Imagine Beyonce actually saying this. Musery Link to post Share on other sites More sharing options...
Pablo 7,889 Posted April 4, 2019 Share Posted April 4, 2019 She better release some menswear Don't visit my profile Link to post Share on other sites More sharing options...
Reject False Icons 4,780 Posted April 4, 2019 Share Posted April 4, 2019 So Ivy Park wasn't successful by itself. Well now it's gonna be more pricey under adidas brand. Anyway I liked the clothes and the logo is iconic. I will buy it when it gets cheap Link to post Share on other sites More sharing options...
River 117,772 Posted April 4, 2019 Share Posted April 4, 2019 So from getting a GLAAD award for being an LGBTQ+ ally, she's collaborating with the most successful brand in Russia So sploosh your juice all over me you Riverboy Link to post Share on other sites More sharing options...
RAMROD 110,113 Posted April 4, 2019 Share Posted April 4, 2019 2 minutes ago, River said: So from getting a GLAAD award for being an LGBTQ+ ally, she's collaborating with the most successful brand in Russia Also the first brand that embrace LGBT (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ hating pop music doesn't make you deep (*´艸｀*) ♡♡♡ Link to post Share on other sites More sharing options...
Runway 27,876 Posted April 4, 2019 Share Posted April 4, 2019 I hope she stops enslaving all those women making her clothes then Link to post Share on other sites More sharing options...
River 117,772 Posted April 4, 2019 Share Posted April 4, 2019 11 minutes ago, RAMROD said: Also the first brand that embrace LGBT you must be fun at parties So sploosh your juice all over me you Riverboy Link to post Share on other sites More sharing options...
RAMROD 110,113 Posted April 4, 2019 Share Posted April 4, 2019 2 minutes ago, River said: you must be fun at parties No slander against Trinity Queens (Gags,Bey, Rih), will be tolerated (ﾉ◕ヮ◕)ﾉ✧*:･ﾟ hating pop music doesn't make you deep (*´艸｀*) ♡♡♡ Link to post Share on other sites More sharing options...
Guest Posted April 4, 2019 Share Posted April 4, 2019 Ching ching, big bucks coming in $$$$ I see you Beyoncé Link to post Share on other sites More sharing options...
ryansamonster 1,762 Posted April 4, 2019 Share Posted April 4, 2019 Glad she’s not totally giving up on the brand. Obviously Adidas will have a hand in the design and hopefully make some of the apparel a bit more practical while still having that fashion edge. All the collections since the initial launch 3 years ago have kinda gone downhill for my taste, but this should reinvigorate the brand! Link to post Share on other sites More sharing options...
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